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Going Public (Spanish version)

Amazon.com, an early pioneer in electronic commerce, prepares its initial public offering in the face of turbulent market conditions. Joy Covey, Amazon.com's CFO and the case protagonist, discusses the risks and opportunities of going public and the nature of electronic commerce business models in comparison to traditional land-based retail models. This case presents an opportunity to discuss the public offering process and the inter-relationship between a young company's financing strategy and business strategy.

Collection: HBSP (USA)
Ref: HBS-816S03
Format: PDF
Number of pages: 34
Publication Date: Oct 22, 1998
Language: Spanish
Review date: Aug 3, 1999

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Amazon.com, an early pioneer in electronic commerce, prepares its initial public offering in the face of turbulent market conditions. Joy Covey, Amazon.com's CFO and the case protagonist, discusses the risks and opportunities of going public and the nature of electronic commerce business models in comparison to traditional land-based retail models. This case presents an opportunity to discuss the public offering process and the inter-relationship between a young company's financing strategy and business strategy.
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Year: 1997
Geographic Setting: Washington
Industry Setting: Retail trade; E-commerce

Going Public (Spanish version)

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" Going Public (Spanish version)"