Paybox: Introduction of a New Payment System

This case discusses the challenges encountered by Paybox when introducing a mobile payment system into the Spanish market with the objective of establishing it as an alternative to cash and credit cards as payment methods.

Collection: IESE (España)
Ref: F-719-E
Format: PDF
Number of pages: 17
Publication Date: Oct 19, 2001
Language: English, Spanish

Description

This case discusses the challenges encountered by Paybox when introducing a mobile payment system into the Spanish market with the objective of establishing it as an alternative to cash and credit cards as payment methods.
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Year: 2000-2001
Geographic Setting: España

Learning Objective

Analysis of a system for making payments using the mobile telephone. Discussion of its marketing.

Paybox: Introduction of a New Payment System

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" Paybox: Introduction of a New Payment System"