10 Marketing Scenarios

  • Reference: DARDEN-M-1010-E

  • Number of pages: 2

  • Publication Date: Feb 26, 2021

  • Source: Darden University of Virginia (USA)

  • Type of Document: Exercise

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Description

This exercise aims to provide a rich discussion around marketing research. Specifically, this exercise presents 10 mini-scenarios that could be resolved with proper marketing research techniques. This exercise can be used as a midterm exam or an in-class exercise to summarize and discuss different marketing research techniques, along with their pros and cons.

Keywords

Decision-making Marketing Product development Promotion Research scenarios techniques