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10 Marketing Scenarios
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Reference: DARDEN-M-1010-E
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Number of pages: 2
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Publication Date: Feb 26, 2021
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Source: Darden University of Virginia (USA)
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Type of Document: Exercise
Description
This exercise aims to provide a rich discussion around marketing research. Specifically, this exercise presents 10 mini-scenarios that could be resolved with proper marketing research techniques. This exercise can be used as a midterm exam or an in-class exercise to summarize and discuss different marketing research techniques, along with their pros and cons.