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    7-Eleven, Inc.

    Bell, David E. ; Hogan, Hal

    English , Spanish

    • Reference: HBS-504057-E

    • Year: 2003

    • Number of pages: 30

    • Geographic Setting: United States;Japan

    • Publication Date: Dec 4, 2003

    • Fecha de edición: Jan 27, 2004

    • Source: HBSP (USA)

    • Type of Document: Case

    • Industry Setting: Retail trade;Food;Convenience stores;Agribusiness

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    Description

    Can 7-Eleven United States replicate the successful experience of 7-Eleven Japan in selling fresh foods through convenience stores? Describes the Japanese system and shows the steps the company is taking to try to achieve the same success in the United States.

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