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Case

89 Bits Entertainment Studio: De la mesa al móvil

By Molina, Carlos / Caldart, Adrian

Entrepreneurship

El caso se centra en el lanzamiento de 89 Bits Entertainment Studio, empresa dedicada a la producción de videojuegos comercializados a través de plataformas online, como la App Store de Apple o Google Play de Google. Se analiza cómo ha evolucionado la cadena de valor de la industria de los videojuegos a consecuencia de la aparición de las plataformas digitales de comercialización. Adicionalmente, permite observar las decisiones estratégicas, organizacionales y personales a tomar por parte de los dos emprendedores que lideran el proyecto.

Collection: IESE (España)

Ref: SM-1607

Format: PDF

Number of pages: 19

Publication Date: May 13, 2014

Language: Spanish

Description

Year: 2012

Geographic Setting: España

Learning Objective

Sirve para ilustrar los desafíos estratégicos y organizativos a los que se enfrenta una start-up en la industria de los videojuegos, y permite realizar un análisis sobre cómo ha cambiado la estructura de la industria de los videojuegos y las consecuencias que conllevado en términos de creación y apropiación de valor por parte de los distintos actores.

89 Bits Entertainment Studio: De la mesa al móvil

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89 Bits Entertainment Studio: De la mesa al móvil

Description

Learning Objective

89 Bits Entertainment Studio: De la mesa al móvil

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