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«Food Service»: El auge de la comida fuera del hogar

By Farrán, Juan / Llopis, Jaume

Marketing

Se analiza la importancia del «food service» -consumo de alimentación y bebidas fuera del hogar- en España, comparando su evolución con la de otros países, así como los problemas y necesidades del sector, poniendo de manifiesto diversos temas de reflexión para el fabricante de productos alimentarios y planteando posibles soluciones para mejor adecuar al consumidor y al canal los productos que elaboran.

Collection: IESE (España)

Ref: MN-210

Format: PDF

Number of pages: 11

Publication Date: Jan 1, 1988

Language: Spanish

Review date: Oct 1, 1997

Description

Year: 1987

Geographic Setting: España

Industry Setting: Comunicaciones (Video, Cine...)

«Food Service»: El auge de la comida fuera del hogar

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«Food Service»: El auge de la comida fuera del hogar

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«Food Service»: El auge de la comida fuera del hogar

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