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Case

¡Presentando... la XFL!

By Fournier, Susan / Greyser, Stephen A. / Schulman, Seth M.

Marketing

Cuando la liga de fútbol profesional XFL debutó el 3 de febrero de 2001, se generó un rating Nielsen de 10,1, más alto que cualquier programa de televisión nacional en una ranura de tiempo de la tarde el sábado. La próxima semana, los índices se desplomaron, y por novena semana del juego XFL ganaron el título como el evento deportivo más baja calificación en la historia de la televisión. Copropietarios WWFE y NBC se separó oficialmente la XFL el 10 de mayo de 2001. ¿Qué salió mal? ¿Cómo dos sazonado y respetadas figuras del entretenimiento - WWFE de Vince McMahon y de la NBC, Dick Ebersol - han calculado mal tan mal?

Collection: HBSP (USA)

Ref: HBS-503S41

Format: PDF

Number of pages: 23

Publication Date: Jul 15, 2002

Language: Spanish

What material is included in this case:

Other supplements

Description

Year: 2000

Geographic Setting: United States

Industry Setting: Professional sports teams & organizations; Arts, entertainment & sports

¡Presentando... la XFL!

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¡Presentando... la XFL!

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¡Presentando... la XFL!

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