A Question of Principles

The loss of trust, both between people and between companies and institutions, is one of the fallouts of the crisis. The author believes that the secret for recovery lies in understanding the foundations of trust in order to restore it. According to his analysis, trust has real, practical, economic value that increases efficiency and enables the creation of other goods and values. But rather than merely calculating its value and implementing measures to deal with the absence or presence of it, the better way to build trust is through greater commitment to values such as honor and integrity.