A Rock and a Hard Place: The Conundrum of Online Grocery after COVID

  • Reference: DARDEN-OM-1733-E

  • Number of pages: 19

  • Publication Date: Jul 16, 2021

  • Fecha de edición: Aug 25, 2021

  • Source: Darden University of Virginia (USA)

  • Type of Document: Case

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Description

In the aftermath of the coronavirus pandemic, US retailers were scrambling to develop a sustainable business model for e-commerce grocery (e-Grocery). By 2021, many grocers were experimenting with different omnichannel strategies, but none had proven succ

Keywords

AI Automation centralized fulfillment coronavirus COVID curbside pickup distributed fulfillment E-Commerce e-grocery grocery fulfillment last mile Meijer omnichannel online grocery Retail Robotics value chain Vertical integration Wegmans