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A Rock and a Hard Place: The Conundrum of Online Grocery after COVID
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Reference: DARDEN-OM-1733-E
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Number of pages: 19
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Publication Date: Jul 16, 2021
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Fecha de edición: Aug 25, 2021
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Source: Darden University of Virginia (USA)
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Type of Document: Case
Description
In the aftermath of the coronavirus pandemic, US retailers were scrambling to develop a sustainable business model for e-commerce grocery (e-Grocery). By 2021, many grocers were experimenting with different omnichannel strategies, but none had proven succ