A Strategic Approach to Sustainability

  • Reference: ART-2850-E

  • Number of pages: 8

  • Publication Date: Jun 15, 2016

  • Source: IESE (España)

  • Type of Document: Article

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Description

This article explores how senior managers might choose to address the challenge of environmental sustainability, not just for the sake of it being a moral imperative, but to perform their fiduciary responsibilities and to prepare their companies for the disruptive changes that the future holds. Given the gulf between how senior managers perceive the world and how activists, journalists and legislators see it, the path toward better environmental performance is likely to be an arduous one for many companies. While there are no easy solutions, the author suggests six strategic options and an equal number of steps to bolster the chances of choosing the right path.

Keywords

Albert Schweitzer Climate change compliance COP21 Environmental sustainability G4 Global Reporting Initiative greenwashing GRI Paris Paul Hawken Rachel Carson shareholder pressure social license to operate Triple bottom line