A Walk Through the United States

  • Reference: AD-374-E

  • Year: 2000

  • Number of pages: 3

  • Geographic Setting: Estados Unidos

  • Publication Date: Oct 23, 2020

  • Source: IESE (España)

  • Type of Document: Case

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Description

The case presents the well-known traveling salesman problem in the context of having to visit 48 U.S. State Capitals.

Learning Objective

To generate a discussion on creativity using the traveling salesman problem.

Keywords

Sales & Marketing