Acer Group's China Manufacturing Decision

  • Reference: IVEY-9A99M009-E

  • Year: 1998

  • Number of pages: 15

  • Geographic Setting: Taiwan

  • Publication Date: Apr 6, 1999

  • Fecha de edición: May 24, 2017

  • Source: Ivey Business School (Canada)

  • Type of Document: Case

  • Company: Large

  • Industry Setting: Manufacturing;

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Description

The Acer Group is one of the world's largest PC and computer component manufacturers. The vice-president of Global Operations is pondering whether the timing and environment is conducive for Acer, based in Taiwan, to commence full-scale manufacturing operations in the Chinese mainland. Students are asked to examine the criteria on which Acer should base their decision to manufacture overseas, and in so doing, create the framework for a corporation's global manufacturing strategy. The teaching objectives also include having students consider the political, economic and social environments of a global manufacturing strategy. A related case entitled Acer Group's R & D Strategy - The China Decision (9A99M007) is also available.

Keywords

Competitiveness Globalization Manufacturing Strategy Plant Location