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Ad Classification at Right Media

Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse requirements, and the dynamics of policy enforcement when market participants are competing intensely.

Collection: HBSP (USA)
Ref: HBS-909032-E
Format: PDF
Number of pages: 9
Publication Date: Dec 18, 2008
Language: English
Review date: Jun 22, 2009

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Description

Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse requirements, and the dynamics of policy enforcement when market participants are competing intensely.
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Year: 2006
Geographic Setting: United States
Industry Setting: Online information services

Ad Classification at Right Media

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"Ad Classification at Right Media"