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Additive Manufacturing at Etnia Barcelona

Calvo, Eduard ; Lago, Alejandro ; Sabrià, Fede

Business Ethics and Corporate Social Responsibility, Entrepreneurship, Service and Operations Management

English , Portuguese Brasil , Spanish , Chinese

Reference: P-1155-E
Year: 2016
Number of pages: 17
Geographic Setting: España
Publication Date: Oct 21, 2016
Source: IESE (España)
Type of Document: Case

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Description

Etnia Barcelona, a niche manufacturer of high-quality fashion eyewear, is considering its next move in light of the advances being made in additive manufacturing, which could require the company to rethink everything from product design to capacity footprint and logistics. The case covers the company's design-to-sale process, raw material procurement, and manufacturing operations. Etnia Barcelona has seen steady growth in revenues since its founding in 2001 and forecasts are positive, but will it fall behind the competition if it fails to accept that 3D printing could completely disrupt the sector?

Learning Objective

The case encourages discussion of whether a company in the eyewear industry should begin integrating 3D printing in its manufacturing processes.

Keywords

3D printing Additive manufacturing Channel management Design-to-sale Eyewear industry