Additive Manufacturing at Etnia Barcelona (Portuguese version)
Etnia Barcelona, a niche manufacturer of high-quality fashion eyewear, is considering its next move in light of the advances being made in additive manufacturing, which could require the company to rethink everything from product design to capacity footprint and logistics. The case covers the company's design-to-sale process, raw material procurement, and manufacturing operations. Etnia Barcelona has seen steady growth in revenues since its founding in 2001 and forecasts are positive, but will it fall behind the competition if it fails to accept that 3D printing could completely disrupt the sector?
Description
Etnia Barcelona, a niche manufacturer of high-quality fashion eyewear, is considering its next move in light of the advances being made in additive manufacturing, which could require the company to rethink everything from product design to capacity footprint and logistics. The case covers the company's design-to-sale process, raw material procurement, and manufacturing operations. Etnia Barcelona has seen steady growth in revenues since its founding in 2001 and forecasts are positive, but will it fall behind the competition if it fails to accept that 3D printing could completely disrupt the sector?
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Year: 2016
Geographic Setting: Spain
Industry Setting: Distribution, consumer goods, equipments and warehousing
Learning Objective
The case encourages discussion of whether a company in the eyewear industry should begin integrating 3D printing in its manufacturing processes.
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"Additive Manufacturing at Etnia Barcelona (Portuguese version)"
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