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Aer Lingus, the Irish international airline, is proposing to buy ATS, a small but rapidly growing robotics firm. Negotiations have been protracted and earn out is professed. The owner appears to be getting cold feet. Should Aer Lingus continue? This is the first in a three case series titled, Aer Lingus - ATS (A), Aer Lingus - ATS (B1) and Aer Lingus - ATS (B2) addressing minority shareholders who are also key managers. (A 12-minute video, Aer Lingus - ATS (A) - Video can be purchased with this case.)
·To highlight the role of management preferences in the formulation and implementation of strategy. ·To illustrate some of the pitfalls that unrelated diversification can bring.Because of this dual focus, the case can be used as a bridge between the management preferences and strategic balance sections of the course. Aer Lingus - ATS (A) - Video is strongly recommended, which effectively conveys the nature and strength of Klaus' management preferences.