Aldi: Disruptor Disrupted?

  • Reference: OIT-10-E

  • Year: 2023

  • Number of pages: 18

  • Geographic Setting: Alemania, China, Estados Unidos

  • Publication Date: Mar 16, 2023

  • Source: IESE (España)

  • Type of Document: Case

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Aldi is the inventor of the hard discount model, copied by Lidl and Mercadona (amongst others) The case explains the history and operating model of Aldi, starting from its origins in 1913 to its challenges in 2023 with presence in Europe, USA, Australia and China. The case allows a detaled analysis of how the business model of hard discount works, how Aldi has been able to gr from a 35 sqm store to a ?100 billion retail giant - and how the company developed over the past decade. This case replaces the P-1071-E Aldi: A German Retailing Icon from the same author.


Business analysis hard discount operations strategy Retail Supermarket