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  1. Case

    Niloufer Tea: Brewing a Brand Identity in a Crowded Cup

    By De, Tanmoy / Dikkatwar, Ramkrishna / Pandey, Shailesh
    Marketing
    Strategy
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-W47061-E
    Published: Aug 1, 2026
    Reviewed: Apr 24, 2026
    Format: PDF
    Pages: 14
    Language: English
    €8.53 PVP Institution
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  2. Case

    Llao Llao: Setting a Pricing Strategy

    By Israeli, Ayelet / Ascarza, Eva / Larangeira, Carla ...
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-527003-E
    Published: Jul 20, 2026
    Format: PDF
    Pages: 20
    Language: English
    €10.28 PVP Institution
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  3. Case

    Caesar's Entertainment: apostando por la inteligencia artificial

    By Villanueva, Julian / Landsman, Vardit
    Marketing
    Service and Operations Management
    Strategy
    ...
    Collection: IESE (España)
    Ref.: M-1445
    Published: Jul 13, 2026
    Format: PDF
    Pages: 19
    Language: Spanish
    €8.53 PVP Institution
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  4. Case

    Caesars Entertainment: betting on artificial intelligence

    By Villanueva, Julian / Landsman, Vardit
    Marketing
    Service and Operations Management
    Strategy
    ...
    Collection: IESE (España)
    Ref.: M-1445-E
    Published: Jul 13, 2026
    Format: PDF
    Pages: 17
    Language: English
    €8.53 PVP Institution
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  5. Teaching Note

    La Roche-Posay: Growing L'Or al's Active Cosmetics Brand, Teaching Note

    By Avery, Jill
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-527011-E
    Published: Jul 10, 2026
    Reviewed: Apr 1, 2026
    Format: PDF
    Pages: 26
    Language: English
    €0.00 PVP Institution
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  6. Case

    Crayon Dental: Building a Pediatric Dentistry Brand in Agra

    By Verma, Harsh / Chauhan, Himanshu / Gautam, Bhawna
    Entrepreneurship
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-W47440-E
    Published: Jul 4, 2026
    Format: PDF
    Pages: 9
    Language: English
    €8.53 PVP Institution
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  7. Teaching Note

    Crayon Dental: Building a Pediatric Dentistry Brand in Agra – Teaching Note

    By Chauhan, Himanshu / Verma, Harsh / Gautam, Bhawna
    Entrepreneurship
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-W47441-E
    Published: Jul 4, 2026
    Format: PDF
    Pages: 11
    Language: English
    €0.00 PVP Institution
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  8. Teaching Note

    Teamoure Iced Tea: The Expansion Conundrum - Teaching Note

    By Meister, Darren / Chattopadhyay, Atish / Chakraborty, Kamalika ...
    Entrepreneurship
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-W49006-E
    Published: Jul 4, 2026
    Format: PDF
    Pages: 14
    Language: English
    €0.00 PVP Institution
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  9. Case

    OpenAI: outcome-based pricing using willingness-to-pay surveys and conjoints

    By Aparicio, Diego / Bertolotto, Manuel
    Marketing
    Collection: IESE (España)
    Ref.: M-1446-E
    Published: Jul 2, 2026
    Format: PDF
    Pages: 4
    Language: English
    €8.53 PVP Institution
    Include:
    Teaching Note Exc. professors
    Other supplements
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  10. Case

    EROSKI: Artificial Intelligence for Pricing and Electronic Shelf Labels

    By Aparicio, Diego
    Marketing
    Collection: IESE (España)
    Ref.: M-1447-E
    Published: Jul 2, 2026
    Format: PDF
    Pages: 12
    Language: English
    €8.53 PVP Institution
    Include:
    Teaching Note Exc. professors
    Other supplements
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