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  1. Teaching Note

    Professionalizing the Sales Force at The Veteran Tree - Teaching note

    By Villanueva, Julian
    Marketing
    Entrepreneurship
    Leadership and People Management
    Collection: IESE (España)
    Ref.: MT-57-E
    Published: Mar 12, 2025
    Format: PDF
    Pages: 9
    Language: English
    €0.00 PVP Institution
    Include:
    Other supplements
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  2. Technical Note

    How to attract good quality traffic to your site

    By Gallo, Iñigo / Panlilio, Lorenzo / Segarra, Javier
    Marketing
    Collection: IESE (España)
    Ref.: MN-423-E
    Published: Feb 24, 2025
    Format: PDF
    Pages: 11
    Language: English
    €8.20 PVP Institution
    See details Add to Wish List
  3. Case

    Acorai AB: Marketing “Listening to Your Heart With AI"

    By June Cotte / Ramasastry Chandrasekhar
    Strategic Management
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-W42614-E
    Published: Feb 20, 2025
    Format: PDF
    Pages: 11
    Language: English
    €8.20 PVP Institution
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  4. Case

    Caratlane: How to Stay Relevant to a New Generation

    By Arup Majumdar / Deepika Dhingra / Subba Lakshmi Prabha ...
    Strategic Management
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-W40540-E
    Published: Feb 20, 2025
    Format: PDF
    Pages: 19
    Language: English
    €8.20 PVP Institution
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  5. Case

    JBL × Doja Cat: Branding Through Culture-Making

    By Sheri Lambert / Amy Lavin
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-W40167-E
    Published: Feb 20, 2025
    Reviewed: Feb 2, 2025
    Format: PDF
    Pages: 19
    Language: English
    €8.20 PVP Institution
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  6. Case

    MilkPEP: You're Gonna Need Milk for That

    By Anne Wilson / Chris Hayden
    Strategic Management
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-W41353-E
    Published: Feb 20, 2025
    Format: PDF
    Pages: 20
    Language: English
    €8.20 PVP Institution
    See details Add to Wish List
  7. Case

    Revolutionizing Sustainability: Ball Aluminum Cup’s Impactful CSR-Driven Value Proposition

    By Sheri Lambert / Neha Mittal
    Marketing
    Service and Operations Management
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-W41646-E
    Published: Feb 20, 2025
    Format: PDF
    Pages: 8
    Language: English
    €8.20 PVP Institution
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  8. Case

    Xiaohongshu: E-Commerce Challenges and Strategies

    By Jing Chen / Nina Yan
    Marketing
    Service and Operations Management
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-W40545-E
    Published: Feb 20, 2025
    Format: PDF
    Pages: 18
    Language: English
    €8.20 PVP Institution
    See details Add to Wish List
  9. Teaching Note

    Revolutionizing Sustainability: Ball Aluminum Cup’s Impactful CSR-Driven Value Proposition - Teaching Note

    By Sheri Lambert / Neha Mittal
    Marketing
    Service and Operations Management
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-W41647-E
    Published: Feb 20, 2025
    Format: PDF
    Pages: 7
    Language: English
    €0.00 PVP Institution
    See details Add to Wish List
  10. Teaching Note

    CaratLane: How to Stay Relevant to a New Generation - Teaching Note

    By Arup Majumdar / Deepika Dhingra / Subba Lakshmi Prabha ...
    Strategic Management
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-W40541-E
    Published: Feb 20, 2025
    Format: PDF
    Pages: 14
    Language: English
    €0.00 PVP Institution
    See details Add to Wish List

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