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  1. Case

    OpenAI: outcome-based pricing using willingness-to-pay surveys and conjoints

    By Aparicio, Diego / Bertolotto, Manuel
    Marketing
    Collection: IESE (España)
    Ref.: M-1446-E
    Published: Jul 2, 2026
    Format: PDF
    Pages: 4
    Language: English
    €8.53 PVP Institution
    Include:
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    Other supplements
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  2. Teaching Note

    OpenAI: outcome-based pricing using willingness-to-Pay Surveys and Conjoint Analysis

    By Aparicio, Diego / Bertolotto, Manuel
    Marketing
    Collection: IESE (España)
    Ref.: MT-67-E
    Published: Jul 2, 2026
    Format: PDF
    Pages: 7
    Language: English
    €0.00 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List

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