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¡Presentando... la XFL!
Collection: HBSP (USA)Ref.: HBS-503S41Published: Jul 15, 2002Format: PDFPages: 23Language: Spanish - Case
Johnson & Johnson: La Tragedia de Tylenol
Collection: HBSP (USA)Ref.: HBS-503S68Published: Oct 12, 1982Reviewed: May 26, 1992Format: PDFPages: 3Language: Spanish - Case
Pentium de Intel: Cuando fallan los Chips (A)
Collection: HBSP (USA)Ref.: HBS-513S09Published: Aug 27, 2012Format: PDFPages: 3Language: Spanish - Case
BMW: La máquina de conducción definitiva intenta perder su imagen de «Yuppie»
Collection: HBSP (USA)Ref.: HBS-515S22Published: Dec 27, 1992Reviewed: Oct 14, 1993Format: PDFPages: 25Language: Spanish - Case
Bank of America Sports Sponsorship
Collection: HBSP (USA)Ref.: HBS-910406-EPublished: Aug 12, 2009Format: PDFPages: 10Language: English - Teaching Note
Bank of America Sports Sponsorship, Teaching Note
Collection: HBSP (USA)Ref.: HBS-910420-EPublished: Feb 22, 2010Format: PDFPages: 8Language: English - Case
Peter Guber: The "Me" vs. "We" Brand
Collection: HBSP (USA)Ref.: HBS-915401-EPublished: Aug 13, 2014Format: PDFPages: 20Language: English - Teaching Note
Peter Guber: The ''Me'' vs. ''We'' Brand, Teaching Note
Collection: HBSP (USA)Ref.: HBS-915402-EPublished: Aug 19, 2014Format: PDFPages: 17Language: English - Case
DRW Technologies
Collection: HBSP (USA)Ref.: HBS-916535-EPublished: Oct 27, 2015Reviewed: May 23, 2007Format: PDFPages: 3Language: English - Teaching Note
DRW Technologies, Teaching Note
Collection: HBSP (USA)Ref.: HBS-916536-EPublished: Oct 27, 2015Reviewed: Nov 9, 2020Format: PDFPages: 14Language: English