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From TV to Web: Content Strategies for Ads That Drive Online Sales
Collection: IESE (EspaƱa)Ref.: ART-2643-EPublished: Dec 16, 2014Format: PDFPages: 7Language: English - Case
Airbnb, Etsy, Uber: expandiƩndose de uno a muchos millones de clientes
Collection: HBSP (USA)Ref.: HBS-520S09Published: Jun 5, 2019Format: PDFPages: 27Language: Spanish - Case
Digital Marketing Strategy, Course Overview Note
Collection: HBSP (USA)Ref.: HBS-514087-EPublished: Dec 17, 2013Format: PDFPages: 11Language: English - Case
YouTube for Brands
Collection: HBSP (USA)Ref.: HBS-514048-EPublished: Jan 7, 2014Reviewed: Feb 5, 2015Format: PDFPages: 14Language: English - Article
The New Science of Viral Ads
Collection: HBSP (USA)Ref.: HBS-F1203A-EPublished: Mar 1, 2012Reviewed: Mar 2, 2015Format: PDFPages: 4Language: English - Case
Zalora Philippines: From Growth to Profitability
Collection: HBSP (USA)Ref.: HBS-517009-EPublished: Sep 7, 2016Reviewed: Dec 8, 2017Format: PDFPages: 18Language: English - Article
How to Profit from "Lean Advertising"
Collection: HBSP (USA)Ref.: HBS-F1306A-EPublished: Jun 1, 2013Format: PDFPages: 4Language: English - Case
Engineering Viral Marketing (Spanish version)
Collection: HBSP (USA)Ref.: HBS-513S15Published: Apr 3, 2012Reviewed: Aug 16, 2012Format: PDFPages: 22Language: Spanish - Case
Acquiring the First Thousand Customers (Spanish version)
Collection: HBSP (USA)Ref.: HBS-518S15Published: May 25, 2016Format: PDFPages: 18Language: Spanish - Case
Freemium Pricing at Dropbox (Spanish version)
Collection: HBSP (USA)Ref.: HBS-518S24Published: Nov 12, 2013Reviewed: Nov 28, 2014Format: PDFPages: 10Language: Spanish