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Showing 10 of 48 results

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  1. Article

    Estrategias publicitarias que aumentan las ventas online

    By Teixeira, Thales S.
    Knowledge and Communication
    Innovation and Change
    Marketing
    Collection: IESE (España)
    Ref.: ART-2643
    Published: Dec 16, 2014
    Format: PDF
    Pages: 7
    Language: Spanish
    €8.53 PVP Institution
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  2. Article

    From TV to Web: Content Strategies for Ads That Drive Online Sales

    By Teixeira, Thales S.
    Knowledge and Communication
    Innovation and Change
    Marketing
    Collection: IESE (España)
    Ref.: ART-2643-E
    Published: Dec 16, 2014
    Format: PDF
    Pages: 7
    Language: English
    €8.53 PVP Institution
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  3. Case

    Mekanism: Engineering Viral Marketing

    By Teixeira, Thales S. / Caverly, Alison
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-512010-E
    Published: Apr 3, 2012
    Reviewed: Apr 16, 2013
    Format: PDF
    Pages: 16
    Language: English
    €10.28 PVP Institution
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    Other supplements
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  4. Case

    Pepsi-Lipton Brisk

    By Teixeira, Thales S. / Caverly, Alison
    Knowledge and Communication
    Collection: HBSP (USA)
    Ref.: HBS-512011-E
    Published: Sep 6, 2011
    Reviewed: Dec 18, 2012
    Format: PDF
    Pages: 23
    Language: English
    €10.28 PVP Institution
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  5. Teaching Note

    Pepsi-Lipton Brisk, Teaching Note

    By Teixeira, Thales S.
    Collection: HBSP (USA)
    Ref.: HBS-512067-E
    Published: Mar 6, 2012
    Format: PDF
    Pages: 20
    Language: English
    €0.00 PVP Institution
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  6. Case

    Marketing Communications

    By Teixeira, Thales S.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-513041-E
    Published: Aug 16, 2012
    Format: PDF
    Pages: 11
    Language: English
    €10.28 PVP Institution
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  7. Teaching Note

    Mekansim: Engineering Viral Marketing, Teaching Note

    By Teixeira, Thales S.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-513043-E
    Published: Aug 23, 2012
    Format: PDF
    Pages: 19
    Language: English
    €0.00 PVP Institution
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  8. Case

    Engineering Viral Marketing (Spanish version)

    By Teixeira, Thales S. / Caverly, Alison
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-513S15
    Published: Apr 3, 2012
    Reviewed: Aug 16, 2012
    Format: PDF
    Pages: 22
    Language: Spanish
    €10.28 PVP Institution
    Include:
    Other supplements
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  9. Case

    Groupon for Local Businesses

    By Teixeira, Thales S. / Kornfeld, Leora
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-514047-E
    Published: Nov 5, 2013
    Format: PDF
    Pages: 7
    Language: English
    €10.28 PVP Institution
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  10. Case

    YouTube for Brands

    By Teixeira, Thales S. / Kornfeld, Leora
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-514048-E
    Published: Jan 7, 2014
    Reviewed: Feb 5, 2015
    Format: PDF
    Pages: 14
    Language: English
    €10.28 PVP Institution
    Include:
    Other supplements
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