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7 Items

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  1. Article

    Cómo lanzar nuevos productos para llegar al mercado de masas

    By Zunino, Diego / Grodal, Stine / Suarez, Fernando F.
    Innovation and Change
    Entrepreneurship
    Collection: IESE (España)
    Ref.: 75104
    Published: Dec 1, 2020
    Format: PDF
    Pages: 9
    Language: Spanish
    €8.53 PVP Institution
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  2. Article

    New product launch strategy. Mix novelty and familiarity to move from niche to mainstream

    By Zunino, Diego / Grodal, Stine / Suarez, Fernando F.
    Innovation and Change
    Entrepreneurship
    Collection: IESE (España)
    Ref.: 75117
    Published: Dec 1, 2020
    Format: PDF
    Pages: 9
    Language: English
    €8.53 PVP Institution
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  3. Teaching Note

    Sun Microsystems, Inc: Web Services Strategy, Teaching Note

    By Eisenmann, Thomas R. / Suarez, Fernando F.
    Collection: HBSP (USA)
    Ref.: HBS-808080-E
    Published: Sep 26, 2007
    Format: PDF
    Pages: 20
    Language: English
    €0.00 PVP Institution
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  4. Case

    Symbian, Google & Apple in the Mobile Space (A)

    By Edelman, Benjamin / Suarez, Fernando F. / Srinivasan, Arati
    Collection: HBSP (USA)
    Ref.: HBS-909055-E
    Published: Apr 13, 2009
    Format: PDF
    Pages: 18
    Language: English
    €10.28 PVP Institution
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  5. Supplementary Case

    Symbian, Google & Apple in the Mobile Space (B)

    By Suarez, Fernando F. / Edelman, Benjamin / Srinivasan, Arati
    Collection: HBSP (USA)
    Ref.: HBS-909056-E
    Published: Apr 13, 2009
    Format: PDF
    Pages: 2
    Language: English
    €10.28 PVP Institution
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  6. Article

    Half-Truth of First-Mover Advantage (Spanish version)

    By Suarez, Fernando F. / Lanzolla, Gianvito
    Collection: HBSP (USA)
    Ref.: HBS-R0504J
    Published: Apr 1, 2005
    Reviewed: May 3, 2006
    Format: PDF
    Pages: 8
    Language: Spanish
    €10.28 PVP Institution
    Include:
    Other supplements
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  7. Article

    Managing Risk and Resilience

    By Kaplan, Robert S. / Leonard, Herman B. / Mikes, Anette ...
    Collection: HBSP (USA)
    Ref.: HBS-R2006B-E
    Published: Nov 1, 2020
    Format: PDF
    Pages: 17
    Language: English
    €10.28 PVP Institution
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