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Article

Stick to the Core--Or Go for More? (HBR Case Study and Commentary)

By Waite, Thomas J. / McCallum, Gordon / Whitney, John O. ...

Collection: HBSP (USA)

Ref.: HBS-R0202A-E

Published: Feb 1, 2002

Format: PDF

Pages: 8

Language: English

€8.20 PVP Institution

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Article

Rethinking Marketing (Spanish version)

By Rust, Roland T. / Moorman, Christine / Bhalla, Gaurav

Marketing

Collection: HBSP (USA)

Ref.: HBS-R1001F

Published: Jan 1, 2010

Reviewed: Sep 12, 2013

Format: PDF

Pages: 10

Language: Spanish

€8.20 PVP Institution

Include:

Other supplements

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Article

Rethinking Marketing

By Rust, Roland T. / Moorman, Christine / Bhalla, Gaurav

Marketing

Collection: HBSP (USA)

Ref.: HBS-R1001F-E

Published: Jan 1, 2010

Format: PDF

Pages: 10

Language: English

€8.20 PVP Institution

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Article

Defeating Feature Fatigue (Spanish version)

By Rust, Roland T. / Thompson, Debora Viana / Hamilton, Rebecca W.

Marketing

Collection: HBSP (USA)

Ref.: HBS-R0602E

Published: Feb 1, 2006

Reviewed: Mar 12, 2003

Format: PDF

Pages: 9

Language: Spanish

€8.20 PVP Institution

Include:

Other supplements

See details Add to Wish List