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Product-Line Strategy at Porsche: The Effect of New Models on the Porsche Brand and the 911

By Farris, Paul W. / Kang, Eric / Mitchell, Jordan

Marketing

Collection: Darden University of Virginia (USA)

Ref.: DARDEN-M-0695-E

Published: Aug 3, 2004

Reviewed: Jun 30, 2011

Format: PDF

Pages: 17

Language: English

€8.53 PVP Institution

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Product-Line Strategy at Porsche: The Effect of New Models on the Porsche Brand and the 911

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