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Showing 10 of 18 results

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  1. Article

    El poder del boca-oreja en el <i>marketing mix</i>

    By Armelini, Guillermo / Villanueva Galobart, Julián
    Marketing
    Collection: IESE (España)
    Ref.: ART-1968
    Published: Jun 15, 2011
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  2. Article

    Adding Social Media to the Marketing Mix

    By Armelini, Guillermo / Villanueva Galobart, Julián
    Marketing
    Collection: IESE (España)
    Ref.: ART-1968-E
    Published: Jun 15, 2011
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  3. Dossier

    Redes sociales: únete a la conversación

    By Armelini, Guillermo / Káganer, Evgeny / Soumitra, Dutta ...
    Information Technologies
    Marketing
    Business Ethics and Corporate Social Responsibility
    Collection: IESE (España)
    Ref.: DOS-9
    Published: Jun 14, 2011
    Format: PDF
    Pages: 33
    Language: Spanish
    €15.60 PVP Institution
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  4. Dossier

    Social Media: Are You in the Conversation?

    By Armelini, Guillermo / Káganer, Evgeny / Soumitra, Dutta ...
    Information Technologies
    Marketing
    Business Ethics and Corporate Social Responsibility
    Collection: IESE (España)
    Ref.: DOS-9-E
    Published: Jun 15, 2011
    Format: PDF
    Pages: 33
    Language: English
    €15.60 PVP Institution
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  5. Case

    Cornershop: Entendiendo al cliente ocupado

    By Yankovic, Natalia / Armelini, Guillermo
    Service and Operations Management
    Collection: ESE (Chile)
    Ref.: ESE-DC-C-ES-20-362
    Published: Oct 1, 2020
    Format: PDF
    Pages: 18
    Language: Spanish
    €8.53 PVP Institution
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    Other supplements
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  6. Case

    whereEX: transformando la función de compras

    By Yankovic, Natalia / Armelini, Guillermo
    Service and Operations Management
    Collection: ESE (Chile)
    Ref.: ESE-DC-C-ES-21-385
    Published: Aug 1, 2021
    Format: PDF
    Pages: 10
    Language: Spanish
    €8.53 PVP Institution
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    Other supplements
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  7. Case

    Ecocitex: ¿tenemos negocio?

    By Armelini, Guillermo / Yankovic, Natalia
    Service and Operations Management
    Collection: ESE (Chile)
    Ref.: ESE-DC-C-ES-22-410
    Published: Apr 1, 2022
    Format: PDF
    Pages: 11
    Language: Spanish
    €8.53 PVP Institution
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  8. Teaching Note

    Ecocitex: ¿tenemos negocio? - Nota de instructor

    By Armelini, Guillermo / Yankovic, Natalia
    Service and Operations Management
    Collection: ESE (Chile)
    Ref.: ESE-DC-C-ES-22-410-TN
    Published: Jan 12, 2022
    Format: PDF
    Pages: 6
    Language: Spanish
    €0.00 PVP Institution
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  9. Case

    Ecocitex: Do we have a business?

    By Yankovic, Natalia / Armelini, Guillermo
    Service and Operations Management
    Collection: ESE (Chile)
    Ref.: ESE-DC-C-ES-22-410_ENG-E
    Published: Jan 4, 2022
    Format: PDF
    Pages: 11
    Language: English
    €8.53 PVP Institution
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  10. Case

    BauMax

    By Armelini, Guillermo / Yankovic, Natalia
    Service and Operations Management
    Collection: ESE (Chile)
    Ref.: ESE-DC-C-ES-22-427
    Published: Sep 1, 2022
    Format: PDF
    Pages: 12
    Language: Spanish
    €8.53 PVP Institution
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