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7 Items

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  1. Article

    El poder del boca-oreja en el <i>marketing mix</i>

    By Armelini, Guillermo / Villanueva Galobart, Julián
    Marketing
    Collection: IESE (España)
    Ref.: ART-1968
    Published: Jun 15, 2011
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  2. Article

    Adding Social Media to the Marketing Mix

    By Armelini, Guillermo / Villanueva Galobart, Julián
    Marketing
    Collection: IESE (España)
    Ref.: ART-1968-E
    Published: Jun 15, 2011
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  3. Article

    Tras la pista del valor del cliente

    By Villanueva Galobart, Julián
    Finance
    Marketing
    Collection: IESE (España)
    Ref.: ART-2383
    Published: Jun 20, 2013
    Format: PDF
    Pages: 6
    Language: Spanish
    €8.53 PVP Institution
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  4. Article

    Reading the Signs of Your Customer Value

    By Villanueva Galobart, Julián
    Finance
    Marketing
    Collection: IESE (España)
    Ref.: ART-2383-E
    Published: Jun 20, 2013
    Format: PDF
    Pages: 6
    Language: English
    €8.53 PVP Institution
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  5. Dossier

    Cómo orientar la estrategia al cliente

    By Fader, Peter / Villanueva Galobart, Julián / Parasuraman, A.
    Marketing
    Service and Operations Management
    Collection: IESE (España)
    Ref.: DOS-17
    Published: Jun 20, 2013
    Format: PDF
    Pages: 25
    Language: Spanish
    €15.60 PVP Institution
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  6. Dossier

    The Rise of the Customer Centric Firm

    By Fader, Peter / Villanueva Galobart, Julián / Parasuraman, A.
    Marketing
    Service and Operations Management
    Collection: IESE (España)
    Ref.: DOS-17-E
    Published: Jun 20, 2013
    Format: PDF
    Pages: 25
    Language: English
    €15.60 PVP Institution
    See details Add to Wish List
  7. Dossier

    Redes sociales: únete a la conversación

    By Armelini, Guillermo / Káganer, Evgeny / Soumitra, Dutta ...
    Information Technologies
    Marketing
    Business Ethics and Corporate Social Responsibility
    Collection: IESE (España)
    Ref.: DOS-9
    Published: Jun 14, 2011
    Format: PDF
    Pages: 33
    Language: Spanish
    €15.60 PVP Institution
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