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  1. Case

    Dodot: The Introduction of a Basic Line in the Iberian Peninsula (Portuguese version)

    By Capizzani, Mario / Gorecka, Justina
    Marketing
    Collection: IESE (España)
    Ref.: M-1298-PT
    Published: Nov 15, 2012
    Reviewed: Feb 15, 2013
    Format: PDF
    Pages: 8
    Language: Portuguese Portugal
    €8.20 PVP Institution
    Include:
    Other supplements
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  2. Case

    AéroTec Systèmes and the Space Tourism Race

    By Rocha e Oliveira, Paulo / Capizzani, Mario / Valentí, Albert ...
    Marketing
    Service and Operations Management
    Collection: IESE (España)
    Ref.: M-1395-E
    Published: Oct 21, 2022
    Language: English
    €8.20 PVP Institution
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  3. Article

    Emotional Cues That Work Magic on Customers

    By Andrade, Eduardo B. / Capizzani, Mario
    Marketing
    Collection: IESE (España)
    Ref.: ART-1971-E
    Published: Jun 15, 2011
    Format: PDF
    Pages: 8
    Language: English
    €8.20 PVP Institution
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  4. Case

    Airbnb: ¿Y ahora qué : Priorizar las oportunidades en el sur de Europa

    By Capizzani, Mario / Kim, Tommy / Obersriebnig, Stefan
    Marketing
    Collection: IESE (España)
    Ref.: M-1339
    Published: Dec 15, 2015
    Format: PDF
    Pages: 26
    Language: Spanish
    €8.20 PVP Institution
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  5. Case

    Dodot: The Introduction of a Basic Line in the Iberian Peninsula

    By Capizzani, Mario / Gorecka, Justina
    Marketing
    Collection: IESE (España)
    Ref.: M-1298-E
    Published: Nov 15, 2012
    Reviewed: Feb 15, 2013
    Format: PDF
    Pages: 8
    Language: English
    €8.20 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List
  6. Case

    Gillette: Shaving off market share (A)

    By Villanueva, Julian / Capizzani, Mario / Iniesta, Francisco
    Marketing
    Collection: IESE (España)
    Ref.: M-1411-E
    Published: Nov 18, 2024
    Format: PDF
    Pages: 9
    Language: English
    €8.20 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List
  7. Supplementary Case

    Gillette: rasurando su cuota de mercado (B)

    By Villanueva, Julian / Capizzani, Mario / Iniesta, Francisco
    Marketing
    Collection: IESE (España)
    Ref.: M-1412
    Published: Nov 18, 2024
    Format: PDF
    Pages: 2
    Language: Spanish
    €5.74 PVP Institution
    Include:
    Other supplements
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  8. Interactive Course

    Principles of Marketing

    By Capizzani, Mario
    Marketing
    Collection: IESE (España)
    Ref.: MIC-1-E
    Published: Apr 12, 2024
    Format: SCORM
    Duration: 12:00:00
    Language: English
    Include:
    Other supplements
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  9. Technical Note

    Fundamentos del inbound marketing

    By Capizzani, Mario / Valdés, Pau
    Marketing
    Collection: IESE (España)
    Ref.: MN-394
    Published: Apr 6, 2017
    Format: PDF
    Pages: 20
    Language: Spanish
    €8.20 PVP Institution
    See details Add to Wish List
  10. Case

    Gillette: rasurando su cuota de mercado (A)

    By Villanueva, Julian / Capizzani, Mario / Iniesta, Francisco
    Marketing
    Collection: IESE (España)
    Ref.: M-1411
    Published: Nov 18, 2024
    Format: PDF
    Pages: 10
    Language: Spanish
    €8.20 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List

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