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  1. Article

    Resortes emocionales que cautivarán a su cliente

    By Andrade, Eduardo B. / Capizzani, Mario
    Marketing
    Collection: IESE (España)
    Ref.: ART-1971
    Published: Jun 15, 2011
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  2. Article

    Emotional Cues That Work Magic on Customers

    By Andrade, Eduardo B. / Capizzani, Mario
    Marketing
    Collection: IESE (España)
    Ref.: ART-1971-E
    Published: Jun 15, 2011
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  3. Article

    Cómo gestionar las opiniones en Internet

    By Shanmugam, Ravi / Capizzani, Mario / McQuarrie, Edward F. ...
    Marketing
    Collection: IESE (España)
    Ref.: ART-2500
    Published: Mar 17, 2014
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  4. Article

    How to Make Online Reviews Work for You

    By Shanmugam, Ravi / Capizzani, Mario / McQuarrie, Edward F. ...
    Marketing
    Collection: IESE (España)
    Ref.: ART-2500-E
    Published: Mar 17, 2014
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  5. Case

    Dodot: la introducción de una línea de productos básicos en la península ibérica

    By Capizzani, Mario / Gorecka, Justina
    Marketing
    Collection: IESE (España)
    Ref.: M-1298
    Published: Nov 15, 2012
    Reviewed: Feb 15, 2013
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53
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  6. Case

    Dodot: The Introduction of a Basic Line in the Iberian Peninsula

    By Capizzani, Mario / Gorecka, Justina
    Marketing
    Collection: IESE (España)
    Ref.: M-1298-E
    Published: Nov 15, 2012
    Reviewed: Feb 15, 2013
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  7. Case

    Dodot: The Introduction of a Basic Line in the Iberian Peninsula (Portuguese version)

    By Capizzani, Mario / Gorecka, Justina
    Marketing
    Collection: IESE (España)
    Ref.: M-1298-PT
    Published: Nov 15, 2012
    Reviewed: Feb 15, 2013
    Format: PDF
    Pages: 8
    Language: Portuguese Portugal
    €8.53 PVP Institution
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  8. Case

    Airbnb: ¿Y ahora qué : Priorizar las oportunidades en el sur de Europa

    By Capizzani, Mario / Kim, Tommy / Obersriebnig, Stefan
    Marketing
    Collection: IESE (España)
    Ref.: M-1339
    Published: Dec 15, 2015
    Format: PDF
    Pages: 26
    Language: Spanish
    €8.53 PVP Institution
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  9. Case

    Airbnb: What´s Next : Prioritizing Opportunities in Southern Europe

    By Capizzani, Mario / Kim, Tommy / Obersriebnig, Stefan
    Marketing
    Collection: IESE (España)
    Ref.: M-1339-E
    Published: Dec 15, 2015
    Format: PDF
    Pages: 25
    Language: English
    €8.53 PVP Institution
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  10. Case

    Airbnb: Tough Choices Growing a Platform Business

    By Capizzani, Mario
    Marketing
    Collection: IESE (España)
    Ref.: M-1370-E
    Published: Jun 19, 2019
    Format: PDF
    Pages: 16
    Language: English
    €8.53 PVP Institution
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