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  1. Article

    La fiebre del oro del “marketero” moderno

    By Gallo, Iñigo
    Strategic Management
    Collection: Harvard Deusto Business Review (España)
    Ref.: HDBR-55
    Published: Jun 1, 2024
    Language: Spanish
    €8.20 PVP Institution
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  2. Teaching Note

    Genuinus: marketing digital para vender productos frescos online - Nota del instructor

    By Gallo, Iñigo / Liepmann, Erik / Segarra, Javier
    Marketing
    Collection: IESE (España)
    Ref.: MT-51
    Published: Oct 11, 2018
    Reviewed: Sep 9, 2016
    Language: Spanish
    €0.00 PVP Institution
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    Other supplements
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  3. Technical Note

    Web Analytics: Demystifying Performance Marketing

    By Gallo, Iñigo / Valentí, Albert / Segarra, Javier
    Marketing
    Collection: IESE (España)
    Ref.: MN-406-E
    Published: Nov 30, 2020
    Language: English
    €8.20 PVP Institution
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  4. Technical Note

    Marketing de contenidos: qué es y cómo hacerlo bien

    By Gallo, Iñigo / Segarra, Javi / Jiang Wang, Ángela
    Marketing
    Collection: IESE (España)
    Ref.: MN-407
    Published: Feb 2, 2021
    Language: Spanish
    €8.20 PVP Institution
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  5. Teaching Note

    David contra Goliath. Decisiones comerciales en La Fageda - Nota del instructor

    By Gallo, Iñigo / Segarra, José Antonio
    Marketing
    Collection: IESE (España)
    Ref.: MT-47
    Published: Apr 9, 2018
    Format: PDF
    Pages: 16
    Language: Spanish
    €0.00 PVP Institution
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  6. Technical Note

    Content Marketing: What It Is and How to Do It Well

    By Gallo, Iñigo / Segarra, Javi / Jiang Wang, Ángela
    Marketing
    Collection: IESE (España)
    Ref.: MN-407-E
    Published: Feb 2, 2021
    Language: English
    €8.20 PVP Institution
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  7. Case

    Bank of Muntenia: Transforming the customer listening model

    By Valentí, Albert / Gallo, Iñigo / Mosquera, Felipe
    Marketing
    Collection: IESE (España)
    Ref.: M-1404-E
    Published: Dec 15, 2023
    Reviewed: Dec 19, 2024
    Format: PDF
    Pages: 6
    Language: English
    €8.20 PVP Institution
    Include:
    Teaching Note Exc. professors
    Other supplements
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  8. Case

    Anytime Fitness: Getting Online Marketing in Shape

    By Ángela Jiang Wang / Gallo, Iñigo
    Marketing
    Collection: IESE (España)
    Ref.: M-1381-E
    Published: Feb 4, 2021
    Format: PDF
    Pages: 11
    Language: English
    €8.20 PVP Institution
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  9. Case

    DurvisTech y Carla Falcón: arreglando un equipo de ventas

    By Gallo, Iñigo / Ángela Jiang Wang
    Marketing
    Leadership and People Management
    Collection: IESE (España)
    Ref.: M-1385
    Published: May 4, 2021
    Format: PDF
    Pages: 12
    Language: Spanish
    €8.20 PVP Institution
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  10. Technical Note

    How to Write a Killer Marketing Plan

    By Gallo, Iñigo
    Marketing
    Collection: IESE (España)
    Ref.: MN-404-E
    Published: Sep 4, 2020
    Language: English
    €8.20 PVP Institution
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