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  1. Article

    Qué puede hacer por ti el marketing experiencial

    By Gallo, Iñigo / Townsend, Claudia
    Marketing
    Collection: IESE (España)
    Ref.: ART-2981
    Published: Mar 16, 2017
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  2. Article

    Selling Experiences to Connect With Consumers

    By Gallo, Iñigo / Townsend, Claudia
    Marketing
    Collection: IESE (España)
    Ref.: ART-2981-E
    Published: Mar 16, 2017
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  3. Dossier

    Estrategias para atraer al nuevo consumidor

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: Spanish
    €15.60 PVP Institution
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  4. Dossier

    Strategies to Reach the Changing Consumer

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32-E
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: English
    €15.60 PVP Institution
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  5. Dossier

    Strategies to Reach the Changing Consumer (Portuguese Version)

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32-PB
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: Portuguese Brasil
    €15.60 PVP Institution
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  6. Article

    La fiebre del oro del “marketero” moderno

    By Gallo, Iñigo
    Strategic Management
    Collection: Harvard Deusto Business Review (España)
    Ref.: HDBR-55
    Published: Jun 1, 2024
    Language: Spanish
    €8.53 PVP Institution
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  7. Article

    Siete tendencias del 'e-commerce' en España

    By Gallo, Iñigo / Brehm, Anja
    Innovation and Change
    Collection: Harvard Deusto Business Review (España)
    Ref.: HDBR-73
    Published: Jan 1, 2025
    Language: Spanish
    €8.53 PVP Institution
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  8. Article

    Modelos comerciales híbridos: cómo optimizar la efectividad del equipo de ventas

    By Ramo, Sergi / Gallo, Iñigo
    Service and Operations Management
    Collection: Harvard Deusto Business Review (España)
    Ref.: HDBR-88
    Published: Sep 1, 2025
    Language: Spanish
    €8.53 PVP Institution
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  9. Case

    éco-Intégral: gestión integral de residuos

    By Gallo, Iñigo / Segarra, José Antonio
    Marketing
    Collection: IESE (España)
    Ref.: M-1314
    Published: May 5, 2014
    Format: PDF
    Pages: 19
    Language: Spanish
    €8.53 PVP Institution
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  10. Case

    Benati Solares

    By Gallo, Iñigo / Segarra, José Antonio
    Marketing
    Collection: IESE (España)
    Ref.: M-1318
    Published: Oct 6, 2014
    Reviewed: Nov 2, 2015
    Format: PDF
    Pages: 16
    Language: Spanish
    €8.53 PVP Institution
    Include:
    Teaching Note Exc. professors
    Other supplements
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