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- Case
Mercedes-Swatch
Collection: IESE (España)Ref.: M-1018-EPublished: May 3, 1996Format: PDFPages: 47Language: English - Case
Deloitte: The Challenge of Reconciling Brand Perception with Reality
Collection: IESE (España)Ref.: M-1248-EPublished: Apr 13, 2012Format: PDFPages: 20Language: English - Technical Note
El activo y la fortaleza de la marca
Collection: IESE (España)Ref.: MN-363Published: Sep 20, 2007Format: PDFPages: 7Language: Spanish - Case
Carolina Herrera
Collection: IESE (España)Ref.: M-936Published: Jan 1, 1994Reviewed: Jan 1, 1994Format: PDFPages: 29Language: Spanish - Technical Note
Extensión de la marca
Collection: IESE (España)Ref.: MN-366Published: Sep 20, 2007Format: PDFPages: 9Language: Spanish - Case
Ferrovial: A New Brand Identity for a New Business Model
Collection: IESE (España)Ref.: M-1258-EPublished: Apr 13, 2012Format: PDFPages: 28Language: English - Supplementary Case
Vet Center (B): Marketing
Collection: IESE (España)Ref.: M-1027Published: Nov 1, 1996Reviewed: Nov 1, 1996Format: PDFPages: 6Language: Spanish - Technical Note
La marca: forma, contenido y gestión
Collection: IESE (España)Ref.: MN-347Published: Dec 1, 2004Format: PDFPages: 15Language: Spanish - Case
Cleardent: hincando el diente al mercado
Collection: IESE (España)Ref.: M-1410Published: Nov 7, 2024Format: PDFPages: 15Language: Spanish - Case
Cinesa - Exhibición: de crisis en crisis
Collection: IESE (España)Ref.: M-1326Published: Jan 29, 2015Format: PDFPages:Language: Spanish