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Global Marketing Costa, S.A. (A)
Collection: IESE (España)Ref.: M-762-EPublished: Jan 1, 1990Format: PDFPages: 21Language: English - Teaching Note
Nike Europe - Teaching Note
Collection: IESE (España)Ref.: MT-15-EPublished: Dec 15, 1995Reviewed: Sep 1, 1996Format: PDFPages: 7Language: English - Technical Note
New Ways to Answer Old Questions: Conjoint Analysis Takes the Guesswork Out of Pharmaceutical Marketing Decisions
Collection: IESE (España)Ref.: MN-284-EPublished: Sep 15, 1993Format: PDFPages: 10Language: English - Case
Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (A)
Collection: IESE (España)Ref.: M-926-EPublished: May 15, 1993Format: PDFPages: 20Language: English - Supplementary Case
Global Marketing Costa, S.A. (B)
Collection: IESE (España)Ref.: M-763-EPublished: Jan 1, 1990Format: PDFPages: 2Language: English - Supplementary Case
Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (B)
Collection: IESE (España)Ref.: M-927-EPublished: May 15, 1993Format: PDFPages: 17Language: English - Case
The Nestlé Buitoni Case Story: The House that Mamma Built
Collection: IESE (España)Ref.: M-953-EPublished: Jan 15, 1994Format: PDFPages: 14Language: English - Case
Hugo Boss AG
Collection: IESE (España)Ref.: M-1010-EPublished: Dec 15, 1995Reviewed: Dec 1, 1995Format: PDFPages: 9Language: English - Case
Robert Krups GmbH & Co. KG: Market entry into East Germany
Collection: IESE (España)Ref.: M-836-EPublished: Sep 1, 1991Format: PDFPages: 39Language: English - Technical Note
The Realization of Globalization: Restructuring the European Electrotechnical Industry
Collection: IESE (España)Ref.: MN-273-EPublished: Apr 1, 1992Format: PDFPages: 38Language: English