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  1. Case

    Nike Europe

    By Joachimsthaler, Erich A. / Tugend, R.
    Marketing
    Collection: IESE (España)
    Ref.: M-1009-E
    Published: Dec 15, 1995
    Format: PDF
    Pages: 13
    Language: English
    €8.53 PVP Institution
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  2. Case

    Hugo Boss AG

    By Bumm, V. / Joachimsthaler, Erich A.
    Marketing
    Collection: IESE (España)
    Ref.: M-1010-E
    Published: Dec 15, 1995
    Reviewed: Dec 1, 1995
    Format: PDF
    Pages: 9
    Language: English
    €8.53 PVP Institution
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  3. Case

    Renault, S.A.

    By Lebeault X. / Joachimsthaler, Erich A.
    Marketing
    Collection: IESE (España)
    Ref.: M-1011-E
    Published: Dec 1, 1995
    Format: PDF
    Pages: 14
    Language: English
    €8.53 PVP Institution
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  4. Case

    Global Marketing Costa, S.A. (A)

    By Joachimsthaler, Erich A. / Pryce A. H.
    Marketing
    Collection: IESE (España)
    Ref.: M-762-E
    Published: Jan 1, 1990
    Format: PDF
    Pages: 21
    Language: English
    €8.53 PVP Institution
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  5. Supplementary Case

    Global Marketing Costa, S.A. (B)

    By Joachimsthaler, Erich A. / Pryce A. H.
    Marketing
    Collection: IESE (España)
    Ref.: M-763-E
    Published: Jan 1, 1990
    Format: PDF
    Pages: 2
    Language: English
    €6.21 PVP Institution
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  6. Supplementary Case

    Global Marketing Costa, S.A. (C)

    By Joachimsthaler, Erich A. / Pryce A. H.
    Marketing
    Collection: IESE (España)
    Ref.: M-764-E
    Published: Jan 1, 1990
    Format: PDF
    Pages: 2
    Language: English
    €6.21 PVP Institution
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  7. Case

    Robert Krups GmbH & Co. KG: Market entry into East Germany

    By Bleivick, S. / Joachimsthaler, Erich A.
    Marketing
    Collection: IESE (España)
    Ref.: M-836-E
    Published: Sep 1, 1991
    Format: PDF
    Pages: 39
    Language: English
    €8.53 PVP Institution
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  8. Case

    Anfi del Mar, S.A.

    By Joachimsthaler, Erich A. / Metha M.
    Marketing
    Collection: IESE (España)
    Ref.: M-888
    Published: Sep 1, 1992
    Reviewed: Apr 1, 1993
    Format: PDF
    Pages: 27
    Language: Spanish
    €8.53 PVP Institution
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  9. Case

    Anfi del Mar, S.A.

    By Joachimsthaler, Erich A. / Metha M.
    Marketing
    Collection: IESE (España)
    Ref.: M-888-E
    Published: Sep 1, 1992
    Reviewed: Apr 1, 1993
    Format: PDF
    Pages: 28
    Language: English
    €8.53 PVP Institution
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  10. Case

    Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (A)

    By Hickman, E. / Joachimsthaler, Erich A.
    Marketing
    Collection: IESE (España)
    Ref.: M-926-E
    Published: May 15, 1993
    Format: PDF
    Pages: 20
    Language: English
    €8.53 PVP Institution
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