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  1. Case

    Aje: vendiendo refrescos a la base de la pirámide

    By Nueno, José Luis / Bazán, Miguel / Rodríguez, Silvia
    Marketing
    Collection: IESE (España)
    Ref.: M-1254
    Published: Jul 29, 2011
    Reviewed: Jul 10, 2013
    Language: Spanish
    €8.53 PVP Institution
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    Other supplements
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  2. Case

    Aje: Selling Drinks to the Base of the Pyramid

    By Nueno, José Luis / Bazán, Miguel / Rodríguez, Silvia
    Marketing
    Collection: IESE (España)
    Ref.: M-1254-E
    Published: Jul 29, 2011
    Reviewed: Jul 10, 2013
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
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  3. Case

    Aje: Selling Drinks to the Base of the Pyramid (Chinese version)

    By Nueno, José Luis / Bazán, Miguel / Rodríguez, Silvia
    Marketing
    Collection: IESE (España)
    Ref.: M-1254-ZH
    Published: Jul 29, 2011
    Reviewed: Jul 10, 2013
    Language: Chinese
    €8.53 PVP Institution
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  4. Case

    sita murt/

    By Nueno, José Luis / Rodríguez, Silvia
    Marketing
    Innovation and Change
    Entrepreneurship
    Collection: IESE (España)
    Ref.: M-1261
    Published: Sep 26, 2011
    Format: PDF
    Pages: 30
    Language: Spanish
    €8.53 PVP Institution
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  5. Case

    sita murt/

    By Nueno, José Luis / Rodríguez, Silvia
    Marketing
    Innovation and Change
    Entrepreneurship
    Collection: IESE (España)
    Ref.: M-1261-E
    Published: Oct 5, 2011
    Format: PDF
    Pages: 27
    Language: English
    €8.53 PVP Institution
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  6. Case

    Avinent

    By Nueno, José Luis / Rodríguez, Silvia / Llano, Miguel Angel
    Innovation and Change
    Entrepreneurship
    Collection: IESE (España)
    Ref.: M-1262
    Published: Sep 26, 2011
    Language: Spanish
    €8.53 PVP Institution
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  7. Case

    Avinent

    By Nueno, José Luis / Rodríguez, Silvia / Llano, Miguel Angel
    Innovation and Change
    Entrepreneurship
    Collection: IESE (España)
    Ref.: M-1262-E
    Published: Oct 5, 2011
    Language: English
    €8.53 PVP Institution
    See details Add to Wish List
  8. Case

    Embutidos Salgot S.A.

    By Rodríguez, Silvia / Nueno, José Luis / Llano, Miguel Angel
    Marketing
    Innovation and Change
    Collection: IESE (España)
    Ref.: M-1263
    Published: Sep 21, 2011
    Format: PDF
    Pages: 27
    Language: Spanish
    €8.53 PVP Institution
    See details Add to Wish List
  9. Case

    Embutidos Salgot S.A.

    By Rodríguez, Silvia / Nueno, José Luis / Llano, Miguel Angel
    Marketing
    Innovation and Change
    Collection: IESE (España)
    Ref.: M-1263-E
    Published: Oct 5, 2011
    Format: PDF
    Pages: 27
    Language: English
    €8.53 PVP Institution
    See details Add to Wish List
  10. Case

    El fin del "fundamentalismo" en low cost

    By Rodríguez, Silvia / Nueno, José Luis
    Marketing
    Collection: IESE (España)
    Ref.: M-1267
    Published: Jan 20, 2012
    Format: PDF
    Pages: 21
    Language: Spanish
    €8.53 PVP Institution
    See details Add to Wish List

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  1. Cases 28 items
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  18. Quelch, John A. 246 items
  19. Ramasastry Chandrasekhar 152 items
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