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Case

BBVA: A Different Communication Strategy

By Plaza, Salvador / Villoch, Ignacio / Pin Arboledas, José Ramón ...

Knowledge and Communication

Entrepreneurship

Collection: IESE (España)

Ref.: M-1272-E

Published: Dec 22, 2011

Format: PDF

Pages: 13

Language: English

€8.20 PVP Institution

See details Add to Wish List
Case

BBVA: una estrategia de comunicación diferente

By Plaza, Salvador / Villoch, Ignacio / Pin Arboledas, José Ramón ...

Knowledge and Communication

Entrepreneurship

Collection: IESE (España)

Ref.: M-1272

Published: Nov 22, 2011

Format: PDF

Pages: 13

Language: Spanish

€8.20 PVP Institution

See details Add to Wish List

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BBVA: A Different Communication Strategy

BBVA: una estrategia de comunicación diferente

Simulations

Register for free with IESE Publishing and enjoy all the advantages

What type of account do you want to create?