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Genuinus: marketing digital para vender productos frescos online
Collection: IESE (España)Ref.: M-1338Published: Dec 9, 2015Reviewed: Sep 9, 2016Format: PDFPages: 33Language: Spanish - Case
Genuinus: Using Digital Marketing to Sell Fresh Food Online
Collection: IESE (España)Ref.: M-1338-EPublished: Dec 9, 2015Reviewed: Sep 9, 2016Format: PDFPages: 32Language: English - Case
MiCajaFresca: marketing digital para vender productos frescos online
Collection: IESE (España)Ref.: M-1432Published: Jan 8, 2026Format: PDFPages: 12Language: Spanish - Case
MiCajaFresca: Using digital marketing to sell fresh food online
Collection: IESE (España)Ref.: M-1432-EPublished: Jan 8, 2026Format: PDFPages: 11Language: English - Technical Note
Analítica web: desmitificando el marketing de rendimiento
Collection: IESE (España)Ref.: MN-406Published: Nov 30, 2020Format: PDFPages: 14Language: Spanish - Technical Note
Web Analytics: Demystifying Performance Marketing
Collection: IESE (España)Ref.: MN-406-EPublished: Nov 30, 2020Format: PDFPages: 14Language: English - Technical Note
Cómo atraer tráfico de buena calidad a tu web
Collection: IESE (España)Ref.: MN-423Published: Feb 24, 2025Format: PDFPages: 11Language: Spanish - Technical Note
How to attract good quality traffic to your site
Collection: IESE (España)Ref.: MN-423-EPublished: Feb 24, 2025Format: PDFPages: 11Language: English - Technical Note
Tráfico y visibilidad en la era de la IA generativa: Cómo está cambiando el acceso a la información, cómo te afecta y qué hacer al respecto
Collection: IESE (España)Ref.: MN-432Published: May 28, 2026Format: PDFPages: 11Language: Spanish - Technical Note
Traffic and visibility in the generative AI era: How access to information is changing, what it means for you, and what to do about it
Collection: IESE (España)Ref.: MN-432-EPublished: May 28, 2026Format: PDFPages: 10Language: English
