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Showing 10 of 18 results

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  1. Teaching Note

    Marketing at Nyassa - Teaching Note

    By Neeraj Pandey / Gaganpreet Singh / Sandeep Puri
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-8B16A004-E
    Published: Feb 16, 2016
    Reviewed: Feb 12, 2016
    Format: PDF
    Pages: 11
    Language: English
    €0.00 PVP Institution
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  2. Teaching Note

    Laurs & Bridz: Implementation of a Customer Relationship Management Solution - Teaching Note

    By Anand Khanna / Sandeep Puri / Abhishek Sen ...
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-8B18A004-E
    Published: Jan 26, 2018
    Reviewed: Sep 23, 2019
    Format: PDF
    Pages: 11
    Language: English
    €0.00 PVP Institution
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  3. Teaching Note

    Apple Watch: Managing Innovation Resistance - Teaching Note

    By Tania Bucic / Gaganpreet Singh
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-8B18A005-E
    Published: Jan 24, 2018
    Reviewed: Jan 24, 2018
    Format: PDF
    Pages: 8
    Language: English
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  4. Teaching Note

    United Airlines’ Service-recovery Challenge After Reputation Meltdown - Teaching Note

    By Sandeep Puri / Kushal Dev Kashyap / Gaganpreet Singh
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-8B18A015-E
    Published: Mar 2, 2018
    Reviewed: Mar 5, 2018
    Format: PDF
    Pages: 14
    Language: English
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  5. Teaching Note

    BIRA 91: Setting New Prices in an Established Segment - Teaching Note

    By Gaganpreet Singh
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-8B18A048-E
    Published: Jul 18, 2018
    Reviewed: Jul 16, 2018
    Format: PDF
    Pages: 9
    Language: English
    €0.00 PVP Institution
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  6. Teaching Note

    Shoes of Prey: Managing the Dark Side of Value Co-creation - Teaching Note

    By Sanjit Kumar Roy / Gaganpreet Singh
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-8B20A022-E
    Published: Mar 31, 2020
    Reviewed: Mar 31, 2020
    Format: PDF
    Pages: 12
    Language: English
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  7. Case

    Ludhiana City Bus Services Limited: Pricing for Profits

    By Neeraj Pandey / Gaganpreet Singh
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-9B14A019-E
    Published: May 26, 2014
    Reviewed: May 26, 2014
    Format: PDF
    Pages: 12
    Language: English
    €8.53 PVP Institution
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  8. Case

    Comedy Nights with Kapil: Maintaining Value Creation

    By Neeraj Pandey / Gaganpreet Singh
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-9B14A056-E
    Published: Sep 22, 2014
    Reviewed: Sep 22, 2014
    Format: PDF
    Pages: 5
    Language: English
    €8.53 PVP Institution
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  9. Case

    Ekohealth: Developing Price Structures

    By Neeraj Pandey / Gaganpreet Singh
    Marketing
    Entrepreneurship
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-9B14A057-E
    Published: Sep 26, 2014
    Reviewed: Sep 26, 2014
    Format: PDF
    Pages: 13
    Language: English
    €8.53 PVP Institution
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  10. Case

    Malaysia Airlines: The Marketing Challenge after MH370 and MH17

    By Neeraj Pandey / Gaganpreet Singh
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-9B15A028-E
    Published: Jun 1, 2015
    Reviewed: Jun 1, 2015
    Format: PDF
    Pages: 14
    Language: English
    €8.53 PVP Institution
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