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Frugal Innovation: The Key to Penetrating Emerging Markets

By Kaushik Mukerjee

Collection: Ivey Business School (Canada)

Ref.: IVEY-9B12TD05-E

Published: Aug 1, 2012

Format: PDF

Pages: 6

Language: English

€8.53 PVP Institution

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Frugal Innovation: The Key to Penetrating Emerging Markets

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