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IESE (España)
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Star Parks
Johnson, RobCase E-216-EEntrepreneurshipPalamon Capital Partners is assessing an opportunity to buy a group of European amusement parks. The transaction will be large and will have to be completed quickly.Starting at €6.75
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Poma de Tuixent - Teaching Note
Ribera, JaumeTeaching Note PT-79-EService and Operations ManagementThe TN provides guides to instructors using the Poma de Tuixent case, which is useful to discuss the identification of a process bottleneck and the actions that can be taken to adjust the capacity and demand on a processStarting at €0.00
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How to Write a Killer Marketing Plan
Gallo, IñigoTechnical Note MN-404-EMarketingWhether you call it marketing plan or something else, chances are that if you are in a marketing position, or anywhere close to a marketing position, you will work on such a document every year (and will be reviewing and updating it almost constantly during the year). A marketing plan is a fantastic tool for business success. It helps managers stay close to the reality of the company and its environment, as well as think big and constantly consid...Starting at €6.75
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Web Analytics: Demystifying Performance Marketing
Gallo, Iñigo; Valentí, Albert; Segarra, JavierTechnical Note MN-406-EMarketingIn this note, we provide a simple guide to assess your company's performance along the critical business phases of attracting visitors to your site, converting those visitors into customers, and having them come back. We keep concepts simple and stay away from unnecessary sophistication. Armed with this basic knowledge, you should be able to understand the principal goals, potential issues, and lines of work regarding your online presence.Starting at €6.75
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The CEO: Mission, Tasks and Responsibilities
Canals, JordiTechnical Note SMN-705-ECorporate Governance, Leadership and People Management, StrategyA company's long-term development is the central objective of corporate governance. This article defines and analyzes the tasks of the CEO and members of the management committee, their relationships with the board of directors and the practical operation in the life of the company. The author analyzes the principles on which the relationship between the board of directors and the management committee should be based: balance between initiative a...Starting at €6.75
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Vitaminas y vacunas
Huete, Luis MaríaTechnical Note PN-512Decision Analysis, Leadership and People Management, StrategyLas empresas, así como el resto de las instituciones humanas, son seres vivos. Nacen, crecen, maduran, envejecen y mueren. Como seres vivos que son, parecen estar supeditadas a un ciclo de vida que las llevará del nacimiento a la muerte, pasando por una multiplicidad de etapas intermedias. En este documento se explora el papel que la gestión de un equipo directivo tiene en la vitalidad de las empresas, en su envejecimiento o rejuvenecimiento, así...Starting at €6.75
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Swedbank
García-Castro, RobertoCase AD-376-EDecision AnalysisA Data Scientist at Swedbank must develop a credit score system to classify customers. Credit score systems are used by banks to improve lending practices and reduce the number of loan defaults.Starting at €6.75
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Betty 's Wines - Teaching Note: Ethical problems of an "organic" narcissistic entrepreneur
Vaccaro, AntoninoTeaching Note BET-26-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Leadership and People ManagementBetty is a very famous wine entrepreneur who works in the natural/organic wine sector. Although she has gained outstanding international success, she struggles to manage her team. The case is based on the notes of interviews made with Betty and one of her collaborators as a part of a 4-year project in which IESE's Center for Business in Society explored ethical and responsibility issues in the organic wine-making sector. Any kind of personal, org...Starting at €0.00
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Nordic Technologies AB
Johnson, RobCase E-224-EFinanceThe case describes the terms of an offer to provide second-round financing for an early-stage technology company in Sweden. This case is an updated version of the E-100-E with the same title and from the same author.Starting at €6.75
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Spotify: Face the Music (Update 2016): Facing Increased Competition
Sastre Boquet, Isaac; Vroom, GovertCase SM-1642-EStrategyThe case describes the business model of Spotify, setting it against the backdrop of a music industry that has faced steep revenue declines since the advent of digital formats in the late 1990s and the rise of illegal file sharing. The case also presents the competition Spotify is facing from the likes of Pandora, Google and Apple and eventually poses the question of whether Spotify has a viable long-term business model despite explosive user and...Starting at €6.75
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