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IESE (España)
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The Non-verbal Aspects of Speeches (Portuguese Version, Brazil)
Leggett, Brian O'ConnorTechnical Note DPON-36-PBLeadership and People ManagementStudies have found that people who communicate non-verbally through active movement tend to be rated as warm, more casual, agreeable and energetic, while those who remain still are seen as logical, cold and analytic. Our audience's interpretation of our non-verbal communication is not only very important but also the largest element of the communication process. Non-verbal communication is all forms of communication other than by the use of words...Starting at €6.75
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Arlanzones National Park (Portuguese Version, Brazil)
Calvo, EduardCase P-1167-PBService and Operations ManagementThis case study analyzes the capacity of Arlanzones National Park, a natural reserve that attracts a large number of visitors thanks to its many points of interest. In an effort to limit the impact that this may have on the park's flora and fauna, group packages that limit access to the park have been created. These new packages establish timed visits to points of interest in a specific order. Through a series of questions, participants are then ...Starting at €6.75
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Supermercado Baqueira
Fernandes, NunoExercise FE-55La cadena de supermercados Baqueira está estudiando la posibilidad de invertir en un nuevo servicio de entrega para los pedidos por internet. El proyecto tendrá una duración de cinco años.Starting at €6.75
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HP 3D Printing - Teaching Note
Jané, JoanTeaching Note PT-77-EInnovation and Change, Leadership and People Management, Service and Operations Management, StrategyIn the eighties, HP opened a small production center in Spain, specifically in Sant Cugat, near Barcelona. Starting with 30 employees, over the next 27 years it grew to having a workforce of around 2,000. The site built up its own campus and became the leading knowledge and multi-business center for HP Printing & Computing in Europe, the world leader in large format printing (LFP) and an important reference in Research and Development (R&D). When...Starting at €0.00
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Developing the Logos-Based Persuasive Speech (Portuguese Version, Brazil)
Neill, ConorTechnical Note DPON-110-PBKnowledge and CommunicationThis note describes the preparation of the Logos-Based Speech for the IESE Managerial Communications course. It is a persuasive speech that uses reasoned argument as the primary basis for moving the audience to take action.Starting at €6.75
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KUKA: Planning for the Future of Automation
Sachon, Marc; Sastre Boquet, IsaacCase P-1162-EInformation Technologies, Innovation and Change, Service and Operations ManagementThe case presents the main current developments in automation and industrial robotics through KUKA AG, one of the largest automation companies in the world. One of KUKA's customers - an automotive OEM - is looking to invest on automation as it expands its operations to meet growing demand, and the case opens up the debate on how should this company capture the opportunities - and prepare itself for the challenges - presented by the new generatio...Starting at €6.75
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Carrera, S.A. - Nota del Instructor
Gómez-Llera García-Nava, GermánTeaching Note DGT-3Decision Analysis, Entrepreneurship, Strategy(Caso DG-959). Uso restringido a Instituciones Académicas.Starting at €0.00
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Intrategy: A basic dimension of corporate culture
Cardona Soriano, Pablo; Chinchilla, NuriaTechnical Note FHN-323-ELeadership and People ManagementThis technical note coins a new term, 'intrategy', to refer to the study of the company's internal environment and processes in order to enhance the unity of the organisation, ie the commitment of those who work in it. It also introduces a new model for diagnosing the culture of business organisations in order to facilitate change management.Starting at €6.75
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Dorna Sports SL: Managing the MotoGP World Championship
Davila, Antonio; Lladó, Miquel; Sastre Boquet, IsaacCase SM-1645-EStrategyThe case describes the organization of the MotoGP motorcycle world championship, focusing on the role performed by Dorna Sports. The case describes Dorna's 360º strategy that involves deploying the company in all aspects of the organization of the competition: media management, event management, and sponsorships/advertising management. The case describes how the organization of the competition has evolved in reaction to a changing economic and me...Starting at €6.75
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Star Parks
Johnson, RobCase E-216-EEntrepreneurshipPalamon Capital Partners is assessing an opportunity to buy a group of European amusement parks. The transaction will be large and will have to be completed quickly.Starting at €6.75
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