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    1. Henkel: el viaje de la transformación digital

      Jané, Joan; Ruiz, Rafael
      Case P-1186
      Information Technologies, Leadership and People Management, Service and Operations Management, Strategy
      El caso muestra el proceso de transformación digital de la cadena de suministro y los procesos de fabricación de la división de Henkel Laundry & Home Care desde 2011 hasta 2020. El Dr. Dirk Holbach es el vicepresidente corporativo senior de cadena de suministro, creador, cerebro y mecenas del proceso de transformación digital en Henkel. El caso destaca los factores de éxito, los fallos y las lecciones de transformar las operaciones de la cadena d...

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    2. IPRESA - Instrumentos de Precisión, S.A. (C)

      Álvarez Alvarez, José Luis; Serra, Fernando
      Case P-614
      Service and Operations Management
      Pequeña empresa española que ha pasado por un proceso de adquisición de nuevas tecnologías, se plantea qué estrategia tecnológica seguir en el futuro, desde las escasas capacidades internas, tanto técnicas como de recursos humanos.

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    3. Storm on Wall Street (C)

      Melé, Domènec; Torres, Maximilian B.
      Case TD-110-E
      Business Ethics and Corporate Social Responsibility
      Is Dennis Levine at it again? Shortly after his release from Lewisberg federal penitentiary,where he served 15 months for insider trading,Levine seems to be embroiled in an up-front fee scam. So claim two small-time development entrepreneurs who contracted for Levine's services via his financial consulting firm,Adasar Group.

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    4. Marshall Bradley at Hoffman & Lucas (C)

      Caputo N.; Harder J.; Torres, Maximilian B.
      Case TD-149-E
      Business Ethics and Corporate Social Responsibility
      Hoffman & Lucas acts upon receipt of Marshall Bradley's response.

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    5. Coca-Cola Nestlé Refreshments Company (E)

      Ariño, Africa
      Case SM-1635-E
      Strategy
      The Coca-Cola Nestlé Refreshments Company (CCNR) began operations in 1991 as a joint venture (JV) between Coca-Cola and Nestlé. Both companies had manufactured and marketed a ready-to-drink coffee-based drink in Japan very successfully. Aware of a large potential world market and of the difficulties associated with launching a new product category on a worldwide basis, the two companies decided to combine their respective capabilities for this pu...

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    6. Coca-Cola Nestlé Refreshments Company (B): CCNR's Perspective

      Ariño, Africa
      Case SM-1632-E
      Strategy
      The Coca-Cola Nestlé Refreshments Company (CCNR) began operations in 1991 as a joint venture (JV) between Coca-Cola and Nestlé. Both companies had manufactured and marketed a ready-to-drink coffee-based drink in Japan very successfully. Aware of a large potential world market and of the difficulties associated with launching a new product category on a worldwide basis, the two companies decided to combine their respective capabilities for this pu...

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    7. Coca-Cola Nestlé Refreshments Company (D): Nestlé's Perspective

      Ariño, Africa
      Case SM-1634-E
      Strategy
      The Coca-Cola Nestlé Refreshments Company (CCNR) began operations in 1991 as a joint venture (JV) between Coca-Cola and Nestlé. Both companies had manufactured and marketed a ready-to-drink coffee-based drink in Japan very successfully. Aware of a large potential world market and of the difficulties associated with launching a new product category on a worldwide basis, the two companies decided to combine their respective capabilities for this pu...

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    8. The Purpose of Makonsa (B)

      Cardona Soriano, Pablo; Chinchilla, Nuria; Rey, Carlos
      Case DPO-429-E
      Leadership and People Management
      This exercise helps students learn to use mission-based management as a method for implementing the company mission. The participants are divided into four teams, each representing a different basic company department. Each team has to develop shared missions, indicators and objectives to contribute to the corporate mission.

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    9. Marshall Bradley en Hoffman & Lucas (C)

      Caputo N.; Harder J.; Torres, Maximilian B.
      Case TD-149
      Business Ethics and Corporate Social Responsibility
      Hoffman & Lucas toma medidas al recibir la respuesta de Marshall.

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    10. Coca-Cola Nestlé Refreshments Company (E)

      Ariño, Africa
      Case SM-1635
      Strategy
      Coca-Cola Nestlé Refreshments Company (CCNR) entró en funcionamiento en 1991 como una joint venture constituida por Coca-Cola (CC) y Nestlé (N). Ambas compañías habían producido y comercializado con gran éxito una bebida de café para el mercado japonés. Conscientes del enorme potencial del producto en el mercado mundial y de las dificultades asociadas al lanzamiento de una nueva categoría de producto a nivel global, ambas empresas decidieron comb...

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