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IESE (España)
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Spotify: cara a cara con la música (actualización del 2018)
Vroom, Govert; Sastre Boquet, IsaacCase SM-1657Decision Analysis, EconomicsSpotify alcanzó los 3.000 millones de dólares en ingresos en 2016, en medio de un floreciente mercado de la música en streaming que ahora representaba el 51% de los ingresos totales de la industria musical en Estados Unidos. Finalmente el sector había adoptado la digitalización y ahora experimentaba un crecimiento superior al 10% por primera vez en décadas. Sin embargo, ese crecimiento tenía un punto débil: la propia Spotify se enfrentaba a unas ...Starting at €6.75
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HP 3D Printing (D)
Jané, JoanCase P-1182-EDecision Analysis, EconomicsIn the eighties, HP opened a small production center in Spain, specifically in Sant Cugat, near Barcelona. Starting with 30 employees, over the next 27 years it grew to having a workforce of around 2,000. The site built up its own campus and became the leading knowledge and multi-business center for HP Printing && Computing in Europe, the world leader in large format printing (LFP) and an important reference in Research and Development (R&&D). Wh...Starting at €6.75
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HP 3D Printing
Jané, JoanCase P-1178-EDecision Analysis, EconomicsIn the eighties, HP opened a small production center in Spain, specifically in Sant Cugat, near Barcelona. Starting with 30 employees, over the next 27 years it grew to having a workforce of around 2,000. The site built up its own campus and became the leading knowledge and multi-business center for HP Printing && Computing in Europe, the world leader in large format printing (LFP) and an important reference in Research and Development (R&&D). Wh...Starting at €6.75
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Enabling Telework Away From Home: Daysk.com
Reiche, SebastianCase DPO-422-EDecision Analysis, EconomicsThe case describes Daysk.com's strategy to convince potential corporate clients to implement remote-work policies, in order to expand its market for remote-work solutions. Daysk.com offers a network of workspaces - a desk, a coworking space, a meeting room or a conference facility - that professionals can reserve in real time and access for a specific time slot. It also provides analytics about employees' workspace consumption.Starting at €6.75
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Gestión ágil de proyectos
Ribera, JaumeTechnical Note PN-505Decision Analysis, EconomicsEsta nota describe los fundamentos de la gestión ágil de proyectos (Agile Project Management) tal como se aplica en áreas que van más allá del desarrollo de software. Tras describir cuando es útil la gestión ágil (en contraste con la gestión de proyectos tradicional en cascada), la nota recoge los requisitos necesarios de un equipo de gestión ágil de proyectos, las prácticas comunes en la implementación y una generalización de los métodos ágiles ...Starting at €6.75
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Clara en Salesforce Europa: La adaptación a una nueva cultura - Nota del instructor
Martín, Miguel; Stein, GuidoTeaching Note DPOT-99El objetivo medular del caso "Clara en Salesforce.com Europa: la adaptación a una nueva cultura" es ofrecer una oportunidad para discutir en clase el modelo de gestión de millennials que la empresa ha implantado con un éxito evidente. Conseguir encontrar, atraer, motivar, retener y liderar a esta generación implica conocer sus inquietudes y metas tanto a corto como a largo plazo, reto más que complejo para sus responsables, ya que a veces ni ello...Starting at €0.00
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Neinor Homes (A): The Creation of a Home Builder Leader in Spain
Suárez, José Luis; Soriano, MariolaCase F-939-EDecision Analysis, EconomicsThe case concerns the first IPO of a real estate developer in Spain, which took place in March 2017, after more than ten years without having produced any, and which, in turn, would be the largest in Europe. The residential development industry in Spain was recovering, and Neinor Homes, which aimed to set a new standard with a modern business model, a highly professional managerial team, and a strong investment in land, seemed to be poised to lea...Starting at €6.75
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Leading Means Educating Intelligence and Character
Stein, Guido; Vázquez- Dodero, Juan Carlos; Rodríguez-Lluesma, CarlosTechnical Note DPON-143-EDecision Analysis, EconomicsOne characteristic of our era is the lack of reflection and rigor in thinking. Not many people think, and even fewer reason properly, that is, think well in order to act well. To do this, one must first have the breadth of vision to consider all aspects relevant to the matter and to give each one the correct priority. Secondly, one must have depth, which means becoming familiar with the facts at a precise level of detail. Finally, one must be abl...Starting at €6.75
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Whistleblowing Systems and Policies
Potito, Gianmichele; Aznar, Enrique; Vaccaro, AntoninoTechnical Note BEN-139-EDecision Analysis, EconomicsThis technical note provides some basic information about the functioning of intra- and interfirm whistleblowing systems. This work adopts a managerial perspective and not a legal one, so it does not enter into the legislative details of each country because of their complexity and their continuous evolution.Starting at €6.75
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Las redes sociales: la influencia en los millennials y otras generaciones
Mesa Herrera, Rafael; Stein, Guido; Martín, MiguelTechnical Note DPON-142Decision Analysis, EconomicsLas personas no se dejan encasillar fácilmente, ya que cada una es irrepetible, y sus rasgos, intransferibles. Solo existen personas concretas que viven en una época específica. Por lo tanto, hablar de generaciones es caer en una generalización que pretende reflejar lo que tienen en común unos individuos concretos nacidos en un mismo periodo de tiempo, lo que ayuda a agruparlos, pues, tal como afirmaba José Ortega y Gasset, "estamos formados por ...Starting at €6.75
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