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    1. Estrategia de incentivos dentro de las organizaciones

      Hall, Brian J.
      Case HBS-914S04
      Leadership and People Management
      Este caso sirve como complemento a cualquier curso en el diseño e implementación de incentivos. El análisis localiza primera estrategia de incentivos dentro de la estructura más amplia de organizaciones y mercados y ayuda a definir los componentes centrales y las dificultades de diseño de incentivos. El caso se centra en las principales dificultades en la implementación de sistemas de incentivos, incluyendo el compromiso entre las métricas objeti...

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    2. La creación de una ventaja competitiva

      Ghemawat, Pankaj; Rivkin, Jan W.
      Case HBS-702S03
      Strategy
      Una empresa, como Schering-Plough que gana altos retornos financieros de largo plazo, dentro de su industria se dice que es disfrutar de una ventaja competitiva sobre sus rivales. En esta nota se analiza la lógica de cómo las empresas crean ventaja competitiva. Se hace hincapié en dos temas: En primer lugar, para crear una ventaja, una empresa debe configurarse a sí mismo para hacer algo único y valioso. La empresa debe asegurarse de que, si fuer...

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    3. Why the Lean Start-Up Changes Everything

      Blank, Steven G.
      Article HBS-R1305C-E
      Entrepreneurship
      In the past few years, a new methodology for launching companies, called "the lean start-up," has begun to replace the old regimen. Traditionally, a venture's founders would write a business plan, complete with a five-year forecast, use it to raise money, and then go into "stealth mode" to develop their offerings, all without getting much feedback from the people they intended to sell to. Lean start-ups, in contrast, begin by searching for a busi...

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    4. Acumen Fund: medición de la inversión de impacto (A)

      Ebrahim, Alnoor; Rangan, V. Kasturi
      Case HBS-315S05
      Acumen Fund es una firma de capital de riesgo global con un doble propósito: se busca un retorno de sus inversiones, y también busca soluciones empresariales para la pobreza global. Este caso examina los nuevos proyectos de Acumen en Kenia. El comité de la organización de inversión y su jefe de inversiones, Brian Trelstad, deben decidir si es o no financiar dos empresas con fines de lucro. El primero ofrece ducha y aseos limpios y accesibles en l...

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    5. Amazon.com, 2019

      John R. Wells, Galen Danskin, Gabriel Ellsworth
      Case HBS-716402-E
      Strategy
      On January 28, 2016, Amazon announced record 2015 operating profits of $2.2 billion on $107 billion of sales, and the markets responded with cautious optimism. For years, founder and CEO Jeffrey Bezos had prioritized growth and investment in new business areas over profits, but pressure from analysts was mounting as growth was slowing and profits were failing to materialize. In 2014, Amazon had recorded a net loss of $241 million on revenues of $...

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    6. Bajo cualquier otro nombre

      Morse, Gardiner
      Article HBS-F0411L
      Marketing
      A la hora de ponerle nombre a tu marca, fíate de tu instinto.
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    7. Medicina para patentes

      Jaffe, Adam B.; Lerner, Josh
      Article HBS-F0411G
      Strategy
      Según el profesor de economía Adam B. Jaffe y el profesor de dirección de empresas Josh Lerner, en los últimos veinte años la legislación de patentes de Estados Unidos ha puesto palos en las ruedas de la innovación.
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    8. Cómo el trabajo offshore afecta a su industria

      Bernard, Andrew B.; Jensen, J. Bradford; Schott, Peter K.
      Article HBS-F0411E
      Strategy
      Los profesores de economía Andrew B. Bernard y Peter K. Schott, junto con J. Bradford Jensen, del Institute for International Economics, desmontan el mito de que los fabricantes estadounidenses van a deslocalizar toda su producción.
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    9. Hablando francamente

      Baum, Herb; Buchanan, Leigh
      Article HBS-F0410L
      El CEO Herb Baum cree que I+D no es lo mismo que innovación y que esta última debería ser cosa de todos en Dial.
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    10. La ansiedad de separación

      Elson, Charles M.
      Article HBS-F0410E
      Leadership and People Management
      ¿Debería una misma persona ser el CEO y presidente o es mejor separar los cargos? No importa, sostiene el profesor de gobierno corporativo Charles Elson.
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