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    HBSP (USA)

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    1. Dropbox: «Simplemente funciona»

      Eisenmann, Thomas R.; Pao, Michael; Barley, Lauren
      Case HBS-812S02
      Entrepreneurship
      Dropbox es una empresa de Silicon Valley con respaldo de riesgo, fundada en 2006, que proporciona almacenamiento de copia de seguridad en línea y servicios a millones de clientes que utilizan un "freemium" (Premium ofrece gratis +) modelo de negocio. El caso relata la historia de Dropbox desde la concepción hasta mediados de 2010, cuando el fundador / CEO Drew Houston debe tomar decisiones estratégicas acerca de las nuevas características del pro...

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    2. The Walt Disney Company: Los reyes del entretenimiento

      Rukstad, Michael G.; Collis, David J.; Levine, Tyrrell
      Case HBS-702S10
      Strategy
      Los diez primeras páginas del caso 'de Walt Disney Co .: El entretenimiento Rey' se componen de historia de la compañía, de 1923 a 2001. Los años se describen The Walt, como es el declive de la compañía después de su muerte y su resurgimiento bajo Eisner. Los últimos cinco páginas están dedicadas a los retos estratégicos de Eisner en 2001: la gestión de la sinergia, la gestión de la marca, y la gestión de la creatividad. Se les pide a los estudia...

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    3. Casper Sleep Inc.: Marketing the One Perfect Mattress for Everyone

      Dolan, Robert J.
      Case HBS-519S02
      Marketing
      Un Warby Parker de los colchones? Alguien va a hacerlo. ¿Por qué no nosotros? Este fue el tema de una conversación iniciada en la primavera de 2013 entre Gabe Flateman, Philip Krim, Neil Parikh, y T. Lucas Sherwin. Los cuatro se reunieron como miembros de un programa de aceleración de riesgo de Nueva York. Todo admiraban el éxito de Warby Parker en el cumplimiento de la promesa de "gafas de diseño a precios revolucionarios", a través de un modelo...

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    4. Ben & Jerry's Homemade Ice Cream, Inc.: Keeping the Mission(s) Alive

      Theroux, John
      Case HBS-392025-E
      Knowledge and Communication
      Ben & Jerry's is an anti-establishment, values-driven company that has become a successful venture. The dominant founder, Ben Cohen, is not an effective manager, but he brings creative marketing and product skills that have been important to the company's success. He also is controlling shareholder and the force behind the company's socially-minded culture. One of the many policies that have reflected Ben's values but which has created difficulty...

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    5. Amazon.com, 2019 (Spanish Version)

      Wells, John R.; Weinstock, Benjamin; Danskin, Galen; Ellsworth, Gabriel
      Case HBS-718S08
      Strategy
      In January 2019, Amazon.com Inc (Amazon) became the most valuable company in the world, above Microsoft, Apple, and Alphabet (Google). Jeff Bezos, Amazon's founder and CEO was now the world's richest man. On January 31st, 2019, Amazon announced 2018 operating profits of $12.4 billion, up from $178 million in 2014, on sales of $232 billion, up from $89 billion four years earlier. The shareholders expressed their satisfaction, but not all were happ...

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    6. Editora Abril S.A. (Spanish Version)

      Yoshino, Michael Y.; Fagan, Perry L.
      Case HBS-306S32
      Knowledge and Communication
      los medios de comunicación de Brasil conglomerado Editora Abril S.A. es la mayor compañía de edición e impresión de América Latina; publica libros y cómics, vídeos, mapas, guías de viajes, música y libros de texto. También posee la mayor empresa de comercialización de la base de datos de Brasil, su segundo mayor servicio de televisión de pago, y su servicio de acceso a Internet de banda ancha primera; un sitio web de música interactiva; y partici...

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    7. Walmart's Workforce of the Future (Spanish Version)

      Kerr, William R.; Bach-Lombardo, Jordan
      Case HBS-821S03
      Strategy
      Faced with intense competition from Amazon, in 2015 Walmart began a transformation of its operations and workforce. The goal was to create an omnichannel retail experience for customers that seamlessly joined online and offline shopping. This case explores Walmart's efforts to deliver this through investments in its workforce makeup and training, digital infrastructure, and automation technology.

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    8. Wilderness Safaris: Ecotourism Entrepreneurship

      Austin, James E.; Epler Wood, Megan; Leonard, Herman B.
      Case HBS-318040-E
      Strategy
      Wilderness Safaris sees itself as a conservation company that is built on a business model of providing high-end, premium-priced wildlife safaris in various locations in Africa. Dependent on functioning, healthy ecosystems for its long-term survivability as a business, it invests heavily in conservation efforts, both directly, with communities and governments, and with partners and competitors. It may be reaching saturation of the high-cost, high...

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    9. Ben & Jerry’s Homemade Ice Cream Inc.: mantener viva la misión

      Theroux, John
      Case HBS-308S08
      Knowledge and Communication
      Ben & Jerry es una compañía anti-establishment, regida por valores que se ha convertido en una empresa exitosa. El fundador dominante, Ben Cohen, no es un administrador eficaz, sino que también aporta creativas de marketing de productos y habilidades que han sido importantes para el éxito de la empresa. También es el control de los accionistas y la fuerza detrás de la cultura socialmente comprometido de la compañía. Una de las muchas políticas qu...

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    10. Microsoft--1995 (Abridged)

      Khanna, Tarun; Yoffie, David B.
      Case HBS-708S12
      Strategy
      Focuses on how Microsoft built one of the world's greatest franchises and poses questions about what, if anything, can stop the company. Teaching purpose: To teach building competitive advantage, the advantages of bundling, and the sustainability of competitive advantages over time.

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