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    1. Korea Telecom: Building a GiGAtopia (A) (Spanish version)

      Greenstein, Shane; Zhu, Feng; Herman, Kerry
      Case HBS-620S12
      Strategy
      Korea Telecom has committed $4billion in investments and R&D to build a GiGAtopia, essentially ushering in the next generation of mobile (5G) and wired infrastructure. CEO Dr. Hwang and his team are considering which areas to prioritize in terms of new products and services in development. The top five sectors identified by KT's team include Internet of Things (including connected cars and smart city/homes), media, health, energy, and security an...

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    2. Marketing Antidepressants: Prozac and Paxil (Spanish version)

      Moon, Youngme; Herman, Kerry
      Case HBS-510S05
      Marketing
      Describes the marketing of Prozac and Paxil, two of the best-selling mental health drugs in history. Set in 2001, several months before the expiration of Prozac's patent, Eli Lilly (Prozac's manufacturer) and GlaxoSmithKline (Paxil's manufacturer) must decide how to respond to the introduction of generic Prozac into the market.

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    3. Korea Telecom: Building a GiGAtopia (B) (Spanish version)

      Greenstein, Shane; Zhu, Feng; Ma, Susie L.
      Case HBS-620S13
      Strategy
      Korea Telecom has committed $4billion in investments and R&D to build a GiGAtopia, essentially ushering in the next generation of mobile (5G) and wired infrastructure. CEO Dr. Hwang and his team are considering which areas to prioritize in terms of new products and services in development. The top five sectors identified by KT's team include Internet of Things (including connected cars and smart city/homes), media, health, energy, and security an...

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    4. A Step Ahead (Spanish version)

      Heskett, James L.; Kindley, James T.
      Case HBS-919S03
      Marketing
      whether to expand distribution online (at the risk of diluting the brand, by attracting older customers) and whether to increase the frequency of introducing new styles (at the risk of more fashion "misses"). Altogether, Montes Cal ados may need to rethink the "Brazilian" positioning of its brand. The case is suitable for strategy and general management courses because it raises questions about a company's basic direction and business definiti...

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    5. Leading Culture Change at SEB

      Edmondson, Amy C.; Corsi, Elena
      Case HBS-621074-E
      Leadership and People Management
      The Risk organization at SEB, a leading Nordic financial services group founded in 1856, undertook a culture change program focused on psychological safety, empathic listening, and strategic framing. The program enabled risk organization teams to make progress on strategic challenges and improved decision making processes. Chief Risk Officer Magnus Agustsson believed that the rest of SEB should go through a similar program. But it was not clear h...

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    6. Glovo: Expanding Quick Commerce

      Moreno, Antonio; Barnett, James
      Case HBS-621094-E
      Service and Operations Management
      In March 2021, delivery app CEO Oscar Pierre and his team consider strategies to grow Glovo's quick commerce delivery service and to approach their expansion in Kenya.

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    7. Getting Brexit Done

      Cavallo, Alberto F.
      Case HBS-720023-E
      Economics
      After twenty years of growth unprecedented in the sports apparel industry, Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales - a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge is how Under Armour can maintain its brand's authenticity while adding new products that fuel future growth. The case traces the evolution of Under Armour's brand and describes...

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    8. Gera Developments: Leadership at a Crossroads, Teaching Plan

      Wing, Christina R.; Masko, John
      Teaching Note HBS-621109-E
      Knowledge and Communication
      Teaching plan for case 621018.

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    9. Capitalism and the Party-State: The People's Republic of China at 70

      Rithmire, Meg; Han, Courtney
      Case HBS-721040-E
      Economics
      For Asian Agri and other Indonesian palm oil producers, the future promised rising demand from fast-growing Asian populations, but also intensifying criticism from environmental groups. With the highest yield and lowest production cost of any edible oil, palm oil constituted an abundant, inexpensive source of food for Asian and, to a lesser extent, international markets. Its production had soared from 1970 to 2010, sparking concern from environme...

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    10. Competition and Business Strategy in Historical Perspective

      Ghemawat, Pankaj
      Case HBS-798010-E
      Strategy
      Describes the contributions of strategic concepts in the business world, and how they came to be influenced by competitive thinking.

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