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HBSP (USA)
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Procter & Gamble: mejoramiento del valor para el consumidor vía rediseño de procesos
McKenney, James L.; Clark, Theodore H.Case HBS-110S20Information TechnologiesLa evolución del desarrollo de Procter & Gamble de la respuesta eficiente al consumidor (ECR) implicó una serie de ensayos, una decisión de distribuir los pañales sobre la base del movimiento del producto, un esfuerzo consciente para pasar a un nuevo medio de distribución en todas las líneas, un primer corte a un nuevo sistema, y por último, la evolución de la combinación existente de los sistemas informáticos integrados que unen la cadena de v...Starting at €6.75
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Overcoming Incumbent Challenges: How to Knock Down Organizational Barriers to Pursue New Directions
Johnson, Mark W.Book Chapter HBS-5778BC-ELeadership and People ManagementCompanies innovate all the time: products, marketing efforts, efficiency. But rarely do incumbent companies make the leap to reinvent their existing business model or create new ones in response to opportunities in the white space-the range of potential activities outside a company's core and beyond its adjacencies. The prevailing business model is essential for managing and executing operations and innovation efforts focused on growing the core ...Starting at €6.75
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The White Space Beyond: Creating New Markets
Johnson, Mark W.Book Chapter HBS-5770BC-ELeadership and People ManagementLarge groups of potential customers are shut out of a market because existing offerings are too expensive or complicated for them, or they lack access. That's a white space to be filled. Does your company have the resources to take advantage of this opportunity? In this chapter, Mark W. Johnson, chairman of Innosight and a strategic innovation thought leader, shows how business model innovation provides you with a powerful process to unlock excit...Starting at €6.75
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Sunkist Growers, Inc.
Greyser, Stephen A.; Quelch, John A.Case HBS-577051-EMarketingA new media strategy for lemon advertising involving the concentration of the entire budget in a single-print vehicle, is under consideration.Starting at €6.75
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The Four-Box Business Model Framework: Radical Change as a Manageable Process
Johnson, Mark W.Book Chapter HBS-5768BC-ELeadership and People ManagementThe main reason most companies fail at new business creation is that they shy away from seizing the white space-making moves that don't immediately make sense within the context of their current operations. Is there any way to make these ostensibly risky moves into a manageable process to reduce the uncertainty of venturing into the unknown? In this chapter, Mark W. Johnson, cofounder of Innosight and thought leader in company transformation, out...Starting at €6.75
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Market Analysis
Lovelock, Christopher H.Case HBS-576056-EMarketingDescribes the nature and purposes of market analysis. Among topics briefly discussed are primary and selective demand, determinants of demand, market segmentation, the product life cycle, and temporal or cyclical demand variations. Intended as background reading in an introductory marketing course using case materials.Starting at €6.75
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Introduction to the Case Method
Shapiro, Benson P.Case HBS-576031-EGuidelines to aid the student in analyzing a case situation by casting himself or herself in the role of protagonist, developing criteria for alternative decisions, and generalizing to other situations.Starting at €6.75
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Negotiation Skills: Building Organizational Competence
HBS Press; Harvard Business School PressBook Chapter HBS-5757BC-EIt's one thing to develop one's individual negotiating skills. Developing the negotiating skills of an organization at many levels is a very different challenge, but one with great potential rewards. This chapter explores that challenge from several perspectives. This chapter is excerpted from Harvard Business Essentials: Negotiation.Starting at €6.75
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Review Your Business Comprehensively: Monitoring and Revising Your Analytical Models as the Business--or Business Environment--Changes
Davenport, Thomas H.; Harris, Jeanne G.; Morison, RobertBook Chapter HBS-5755BC-EStrategyBeing analytical - or more specifically, being successful with analytics - is not a one-time activity. Analytical competitors must constantly review and revise their approaches in light of their business strategies and business models, changing market conditions, competitor initiatives, and the expectations and behaviors of customers. These days the world changes rapidly, and analytical models need to reflect those changes. In this chapter the au...Starting at €6.75
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Optical Distortion, Inc. (A)
Clarke, Darrel G.; Wise, Randall E.Case HBS-575072-EMarketingA new product, contact lenses for chickens, is to be introduced by a small firm formed to market the product. An entry strategy must be planned including price, sales force, size, and location. Allows data for computation of economic benefit to farmers. Includes state-by-state chicken population data for planning a rollout sales program. Software for this case is available (9-588-539).Starting at €6.75
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