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Darden University of Virginia (USA)
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Embedding Sustainability: Refreshing First Coffee at Darden
Brownlee, E. Richard II; Elias, Allison; Davis, Charles; Margolis, BenCase DARDEN-ENT-0199-EEntrepreneurshipThe associate director of the sustainability programs at the Darden School of Business was well aware that much of Darden’s solid waste was made up of the disposable cups used for its daily First Coffee event and that somehow First Coffee needed to be refreshed. There had to be a better way to serve coffee and tea to a community of individuals without using disposable cups.Starting at €8.20
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Selling a New Old Idea: Virginia Business Ventures
Fairchild, Gregory B.; Johnson, MarcCase DARDEN-ENT-0193-EEntrepreneurshipElizabeth Franks, CEO of Virginia Business Ventures Inc. (VBV), has a week until her July 2010 board meeting. VBV just completed a six-month marketing and advertising campaign for a new product line and strategic rebranding, and early responses from the board indicated mixed feelings. Franks knows that the board is looking to her for keen analysis and a way forward. What should she recommend?Starting at €8.20
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“For Where Your Septic Tank Is, There Your Heart Will Be Also”: Enterprise Cascadia and The Hood Canal Septic Loan Program
Fairchild, Gregory B.; Race, NatalieCase DARDEN-ENT-0180-EEntrepreneurshipJan Markham’s team was currently considering Enterprise Cascadia as a potential awardee for her foundation’s Community Investment Excellence Awards program. The program had been established to recognize and aid in the growth of community development financial institutions that achieved excellence in each of six areas: vision, use of funds, leadership, innovation, financial strength and performance, and impact and policy. Markham’s task was to det...Starting at €8.20
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Sustainability and Innovation: Frameworks, Concepts, and Tools for Product and Strategy Redesign
Larson, AndreaTechnical Note DARDEN-ENT-0138-EEntrepreneurshipThis technical note introduces the concepts and terms entrepreneurial innovators use in addressing sustainability. It explores the evolution of such terms as sustainable development, environmental justice, earth systems engineering, sustainable science, the Natural Step framework, industrial ecology, and biomimicry. It also explores how paradigms are created and replaced.Starting at €8.20
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Cold Opportunity (B): The ICEHOTEL Story
Sarasvathy, Saras D.; Read, Stuart; Aronsson, MagnusCase DARDEN-ENT-0120-EEntrepreneurshipSuitable for MBA and executive learners, this case series presents an engaging narrative that prompts students to discuss entrepreneurial thinking. An entrepreneur who loves his native Swedish Lapland uses his natural gift for effectuation to ask What? What next? And What now? As his ventures evolve, students will ask themselves how they would master similar challenges to their own entrepreneurial plans and expectations. The case can be taught in...Starting at €5.74
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Corporate Greenhouse Gas Accounting: Carbon Footprint Analysis
Larson, Andrea; Teichman, WilliamTechnical Note DARDEN-ENT-0113-EEntrepreneurshipStakeholder climate change actions worldwide have prompted companies to measure their greenhouse gas emissions and reduce their carbon footprints by decreasing energy and fuel use. In the process, they are cutting costs, decreasing exposure to severe weather, reducing energy vulnerability, and potentially opening up revenue sources for carbon credit sales in the emerging markets for carbon trading. This note is effective in MBA, undergraduate and...Starting at €8.20
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Credit Where Credit is Due: The Latino Community Credit Union
Fairchild, Gregory B.; Smith, Robert N.; Zienta, EllenCase DARDEN-ENT-0104-EEntrepreneurshipFive years after its launch, the Latino Community Credit Union had made remarkable progress, garnering 40,000 members and $22 million in assets. More extraordinary was the LCCU’s customer base: Hispanic immigrants, many of them undocumented. The credit union’s next bold step was to consider introducing credit cards for their customers. The question was how to make it work.Starting at €8.20
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Shaw Industries: EcoWorx and Cradle-to-Cradle Innovation in Carpet Tile
Larson, Andrea; York, JeffCase DARDEN-ENT-0095-EEntrepreneurshipThis is a minicase, one of 10 in a set of short cases written to illustrate the business benefits companies realize through adopting sustainable business strategies. This minicase documents the technology and systems innovations behind Shaw's successful introduction of closed loop recyclable carpet tiles (EcoWorx), a disruptive innovation in the flooring industry.Starting at €8.20
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The Bird-in-Hand Principle: Who I Am, What I Know, and Whom I Know
Sarasvathy, Saras D.Technical Note DARDEN-ENT-0090-EEntrepreneurshipThis technical note explores a framework by which entrepreneurs can evaluate their ideas before going forward based on who they are, what they know, and whom they know. Drawing on frameworks presented in textbooks, trade books, journal articles, periodicals, and on Web sites that claim to predict the feasibility and value of new venture ideas. Figure 1 depicts a simple and useful summary of four key concepts at the heart of many of these framewor...Starting at €8.20
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The Affordable Loss Principle
Sarasvathy, Saras D.Technical Note DARDEN-ENT-0075-EEntrepreneurshipIdeal for a study of entrepreneurship as a phenomenon, this note explores the difference between causal models and effectuation. Whereas causal models focus on maximizing returns by selecting optimal strategies, effectuation begins with a determination of how much one is willing to lose and leveraging limited means in creative ways to generate new ends as well as new means. The effectuator then uses the very process of building the venture to bri...Starting at €8.20
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