Darden University of Virginia (USA)

Continuous Design Using Hypothesis-Driven Development

Cowan, Alex

Technical Note DARDEN-OM-1740-E

Service and Operations Management

This technical note introduces readers to two important concepts involving design in the digital sphere: continuous design and hypothesis-driven design (HDD). Continuous design applies the proposition that rather than doing a large amount of design and research up front, a team is better off building smaller, specific items, testing them with users, and iteratively changing the design based on what it learns. HDD operates from the foundation that...

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Paul Waddle's Crash Course in Nigerian Business

Chen, Ming-Jer; Dalmia, Pranav

Case DARDEN-S-0387-E

Strategy

Paul Waddle works for Tripod Capital (Tripod), a venture fund focused on investing globally in fintech start-ups. Ambitious and a self-starter, Waddle is in pursuit of fast-growing the Nigerian payments platform DigitApt. As he enters the final stages of closing a deal, he is confronted with cultural differences between US and Nigerian work practices and traditions. Understanding and appropriately integrating these differences could be the key to...

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Gender and Negotiation: Review of Research and Implications for Practitioners

Elias, Allison

Technical Note DARDEN-BC-0289-E

Knowledge and Communication

This technical note addresses when and how gender is relevant in a negotiation setting. It provides an up-to-date summary of existing research as well as advice for practitioners (particularly those identifying and/or presenting as women) as they navigate their careers. This note can be used in general negotiation courses (undergraduate, MBA, or executive education) or in programming specific to women in leadership. It is currently used in the Da...

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Design Thinking in Action (B): From Insights to Ideas at South Western Railway

Liedtka, Jeanne M.;

Case DARDEN-S-0378-E

Strategy

This case, a follow-up to “Design Thinking in Action (A): South Western Railway” (UVA-S-0377), finds South Western Railway (SWR) and its design-consultancy partner, DK&A, beginning work on a project to improve passenger experience. The team followed a classic design thinking methodology, the Double Diamond, focused on four steps—discover, define, develop, and deliver—and created an ambitious three-month schedule to meet a tight delivery deadline....

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Background Note on the Philippines and Financial Inclusion

Warnock, Veronica Cacdac; Warnock, Francis E.;

Technical Note DARDEN-GEM-0149-E

Economics

This note provides context regarding financial inclusion in the Philippines. It discusses the nature of poverty in the country; provides details on the financial system, especially the financial organizations that serve the poor; and presents some initiatives to broaden access to finance.

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Supplier Diversity in the City of Portland

Roy, Dwaipayan; Amodwala, Juhi;

Case DARDEN-OM-1793-E

Service and Operations Management

Priya Shah, a new consultant, had just begun a project with Biko Taylor, Chief Procurement Officer for the City of Portland, Oregon. A few weeks before, on April 20, 2022, the Portland City Council had passed ordinance 276, authorizing Taylor to pilot inclusive contracting policies designed to attract small diverse businesses (SDBs). Taylor hoped this pilot would help foster wealth creation for marginalized demographic groups by providing more ec...

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Boris's Brexit Dilemma (C)

Zorc, Sasa; Gregorio, Alexander;

Case DARDEN-QA-0958-E

Decision Analysis

In 2019, several years after a referendum in which British voters chose “Brexit,” meaning the United Kingdom’s exit from the European Union (EU), the transitional agreement between the United Kingdom and the EU is due to expire. Prime Minister Boris Johnson must prepare for two facets of Brexit, each of which involves a decision: (1) whether to invest in mitigation funding in case of a hard Brexit (meaning one without a trade deal in place); and ...

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Uncertainty in Surgical Supplies—A Cardinal Error (D): Uncertainty in Everything as COVID-19 Arrives

Matherne, G. Paul

Case DARDEN-OM-1767-E

Service and Operations Management

This case set is about the unfolding uncertainty associated with a supply chain issue involving Cardinal Health (Cardinal), the primary supplier of surgical packs to Garfield Health System (GHS). John Jenkins, MD, the newly appointed chief medical officer (CMO) at a medium-size university hospital at GHS, must assess the issue and respond as Cardinal notifies GHS of potential contamination in the manufacture of surgical gowns. Cardinal initially ...

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Uncertainty in Surgical Supplies—A Cardinal Error (A), (B), (C), and (D) - Teaching note

Matherne, G. Paul

Teaching Note DARDEN-OM-1764TN-E

Service and Operations Management

Teaching note for products OM-1764, OM-1765, OM-1766 and OM-1767

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Nike: Retaining Talent and Managing a Brand

Freeman, R. Edward; Mead, Jenny; Liedtka, Jeanne M.; Grushka-Cockayne, Yael; Guimaraes, Raphael A.

Case DARDEN-E-0485-E

Business Ethics and Corporate Social Responsibility

In 2021, Nike had lost some of the top female athletes it had sponsored, including WNBA two-time champion Breanna Stewart and gymnast Simone Biles. The reasons for the departures, which had taken place over the past several years, varied, but several prominent departing female athletes had accused Nike of bad practices when athletes became pregnant. Track and field star Allyson Felix, in a New York Times op-ed, described how Nike wanted to pay he...

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