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    INSEAD (France)

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    1. Digital Transformation in Latin America: A Leapfrogging Opportunity? (Portuguese Version)

      Monteiro, L. Felipe; Rozman, Gabriel; Carrick, Anne-Marie
      Case INSEAD-6358PT-PP
      Strategy
      The case presents the “leapfrogging” opportunities for Latin America brought by the digital revolution and innovation. It examines the region’s economic and commercial achievements made possible by the huge penetration of mobile vs fixed broadband. In addition, digital transformation is helping to address social issues such as financial exclusion, unemployment and healthcare. Also, by improving transparency in the system, digital has the potentia...

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    2. Servientrega: Fundadores en Competencia

      Bennedsen, Morten; Guzman, Alexander; Henry, Brian; Trujillo, Maria Andrea; Wiwattanakantang, Yupana
      Case INSEAD-6287SP
      Corporate Governance, Strategy
      Servientrega, uno de los mayores proveedores de servicios logísticos en Colombia, comenzó como un servicio de mensajería unipersonal en las calles de Bogotá en 1982. Jesús Guerrero, un emprendedor mensajero, estableció su propio servicio de entrega a la edad de 18 años. Más clientes de los que podía manejar, persuadió a su hermana Luz Mary para que se uniera a la compañía e invertiría sus ahorros a cambio de la mitad de las acciones. En poco tiem...

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    3. Carvajal: De soldados a diplomáticos, de gestión familiar a gestión profesional

      Bennedsen, Morten; Guzman, Alexander; Henry, Brian; Trujillo, Maria Andrea; Wiwattanakantang, Yupana
      Case INSEAD-6284SP
      Corporate Governance
      Carvajal traza los 110 años de historia de una de las empresas familiares más antiguas de Colombia, desde una pequeña imprenta hasta uno de los mayores conglomerados de productos de papel de América Latina. Fundada en 1904 por Manuel Carvajal, educador colombiano y antiguo político, la empresa ha contribuido desde entonces al desarrollo económico e intelectual de Colombia. Por los años 50 Carvajal era la impresora principal y la casa editorial en...

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    4. Ford Fiesta Movement: Using Social Media and Viral Marketing to Launch Ford's Global Car in the United States (Portuguese)

      Andrew T., Stephen
      Case INSEAD-5664PT-PP
      Marketing
      The Ford Fiesta Movement was a social media campaign run by Ford in the U.S. during 2009 to generate buzz for the upcoming launch of the 2011 Fiesta sub-compact car. This case examines the campaign's performance and asks what marketers should do thereafter to convert interested consumers into buyers.

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    5. MAS Holdings: Strategic Corporate Social Responisibility in the Apparel Industry (Portuguese Version)

      Story, Jonathan; Watson, Noshua
      Case INSEAD-5347PT-PP
      Strategy
      MAS Holdings is a family-run women's clothing factory. It was founded by three brothers who made this business worth 570 million US dollars. Their customers are the biggest names in the lingerie and sportswear brands. The textile industry accounts for 50% of Sri Lanka's exports, and they are under pressure as the United States and the European Union have gradually phased out export prices, notably China. The study describes how to use corporate s...

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    6. Even a Clown Can Do It: Cirque du Soleil Recreates Live Entertainment (A) (Portuguese Version)

      Bensaou, M.; Chan, Kim W.; Mauborgne, R.
      Case INSEAD-4999APT-PP
      Cirque du Soleil has successfully entered a structurally unattractive circus industry. It has reinvented the industry and created a new market space, defying conventional assumptions about the mode of competition. It has implemented value innovation, thereby targeting buyer groups: from children (traditional circus end users) to adults (traditional circus buyers). In this sense, he conceived his project based on the characteristic features of oth...

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    7. Changmai Corp. (A) (Portuguese)

      Butler, Charlotte; de Bettignies, Henri-Claude
      Case INSEAD-4504APT-PP
      Accounting and Control
      This is an imaginary case based in Southeast Asia that introduces some of the ethical and moral dilemmas that expatriate managers may encounter in the region.

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    8. Vivienne Cox at BP Alternative Energy (Portuguese)

      Hunter, M.
      Case INSEAD-5473PT-PP
      Leadership and People Management
      A team led by Vivienne Cox, Executive Vice President of Gas, Power & Reneewables, identifies and launches a new business, BP Alternative Energy. Investing such a high amount in a green energy business? had been a radical starting point for BP

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    9. Vivienne Cox at BP Alternative Energy - Teaching note

      Hunter, M.
      Teaching Note INSEAD-5473TN-E
      Leadership and People Management
      A team led by Vivienne Cox, Executive Vice President of Gas, Power & Reneewables, identifies and launches a new business, BP Alternative Energy. Investing such a high amount in a green energy business? had been a radical starting point for BP

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    10. Supply Chain Restructuring at Portugal Telecom (A) (Portuguese Version)

      Almeida-Costa, Luis
      Case INSEAD-5578APT-PP
      Accounting and Control
      The first part of the case contains a detailed description of the situation before the project started in PT. It allows students to foresee problems, identify opportunities, propose solutions and support the proposals contained therein by referring to the relevant theory of economic analysis, strategy and negotiation. The second part describes the actions taken by PT, their impact on a number of operational measures (cost, time to market, etc.), ...

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    1. Case 70 items
    2. Teaching Note 16 items