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    INSEAD (France)

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    1. Ricardo Semler: A Revolutionary Model of Leadership (Portuguese Version)

      Betania, Tanure; Maddux, William; Swaab, Roderick; Williams, Elin
      Case INSEAD-5982PT-PP
      Leadership and People Management
      The case follows the story of Brazilian business leader, Ricardo Semler, who took over the family marine pump business, Semco, the multi-national, multi-sector success. To do this, Ricardo Semler radically changed his own leadership style by relinquishing control and working less hard, and subsequently transformed culture into Semco through a radical process of workplace democratization. Finally, he successfully applied the same leadership princi...

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    2. Vivienne Cox at BP Alternative Energy (Portuguese)

      Hunter, M.
      Case INSEAD-5473PT-PP
      Leadership and People Management
      A team led by Vivienne Cox, Executive Vice President of Gas, Power & Reneewables, identifies and launches a new business, BP Alternative Energy. Investing such a high amount in a green energy business? had been a radical starting point for BP

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    3. MAS Holdings: Strategic Corporate Social Responisibility in the Apparel Industry (Portuguese Version)

      Story, Jonathan; Watson, Noshua
      Case INSEAD-5347PT-PP
      Strategy
      MAS Holdings is a family-run women's clothing factory. It was founded by three brothers who made this business worth 570 million US dollars. Their customers are the biggest names in the lingerie and sportswear brands. The textile industry accounts for 50% of Sri Lanka's exports, and they are under pressure as the United States and the European Union have gradually phased out export prices, notably China. The study describes how to use corporate s...

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    4. Even a Clown Can Do It: Cirque du Soleil Recreates Live Entertainment (A) (Portuguese Version)

      Bensaou, M.; Chan, Kim W.; Mauborgne, R.
      Case INSEAD-4999APT-PP
      Cirque du Soleil has successfully entered a structurally unattractive circus industry. It has reinvented the industry and created a new market space, defying conventional assumptions about the mode of competition. It has implemented value innovation, thereby targeting buyer groups: from children (traditional circus end users) to adults (traditional circus buyers). In this sense, he conceived his project based on the characteristic features of oth...

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    5. Digital Transformation in Latin America: A Leapfrogging Opportunity? (Portuguese Version)

      Monteiro, L. Felipe; Rozman, Gabriel; Carrick, Anne-Marie
      Case INSEAD-6358PT-PP
      Strategy
      The case presents the “leapfrogging” opportunities for Latin America brought by the digital revolution and innovation. It examines the region’s economic and commercial achievements made possible by the huge penetration of mobile vs fixed broadband. In addition, digital transformation is helping to address social issues such as financial exclusion, unemployment and healthcare. Also, by improving transparency in the system, digital has the potentia...

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    6. Supply Chain Restructuring at Portugal Telecom (A) (Portuguese Version)

      Almeida-Costa, Luis
      Case INSEAD-5578APT-PP
      Accounting and Control
      The first part of the case contains a detailed description of the situation before the project started in PT. It allows students to foresee problems, identify opportunities, propose solutions and support the proposals contained therein by referring to the relevant theory of economic analysis, strategy and negotiation. The second part describes the actions taken by PT, their impact on a number of operational measures (cost, time to market, etc.), ...

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    7. La familia Danssen: El inicio del buen gobierno familiar

      Blondel, Christine
      Case INSEAD-5499SP
      Entrepreneurship
      El caso explica cómo los miembros de una familia propietaria de un negocio se reúnen para debatir el futuro de dicha empresa. El caso propicia un debate sobre las normas aplicables a los miembros de la familia que trabajan en el negocio, la distribución de la titularidad, reuniones familiares, reconciliar intereses individuales; en definitiva, todos aquellos elementos a los que académicos y profesionales del negocio familiar se refieren con el té...

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    8. MAS Holdings: Strategic Corporate Social Responisibility in the Apparel Industry - Teaching Note

      Story, Jonathan; Watson, Noshua
      Teaching Note INSEAD-5347TN-E
      Strategy
      Teaching note prepared as an aid for teaching cases INSEAD-0027 and INSEAD-0027-PP.

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    9. La campaña "Push Snowboarding" de Nokia N8

      Dubois, David; Kaur Mastak, Pal
      Case INSEAD-6117SP
      Marketing
      El caso ilustra una innovadora campaña de marketing integrada por Nokia para promover su nuevo teléfono, el N8. A principios de enero de 2010, Stuart Wells, Integrated Global Campaign Lead en Nokia, inició y supervisó la ejecución de una ambiciosa campaña de marketing integrado. El caso sigue el proceso de toma de decisiones paso a paso, con especial atención a la utilización de canales digitales en la estrategia de lanzamiento y medición de medi...

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    10. Ford Fiesta Movement: Using Social Media and Viral Marketing to Launch Ford's Global Car in the United States (Portuguese)

      Andrew T., Stephen
      Case INSEAD-5664PT-PP
      Marketing
      The Ford Fiesta Movement was a social media campaign run by Ford in the U.S. during 2009 to generate buzz for the upcoming launch of the 2011 Fiesta sub-compact car. This case examines the campaign's performance and asks what marketers should do thereafter to convert interested consumers into buyers.

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