Toggle Nav
My Cart
English
Español
Menu
Account
  • Log in
    • Language
    English
    Español

    INSEAD (France)

    Items 1-10 of 63

    Page
    per page
    Set Ascending Direction

    1. Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence (Spanish)

      Ulaga, Wolfgang; Carmon, Ziv; Heely, Laura
      Case INSEAD-6597SP
      Marketing
      This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry. It uses digital technologies to automate, accelerate and manage an ...

      Starting at €8.20

      See details

    2. A Blue Ocean Shift from Insolvency to Excellence in Higher Education: Turning around the Universidad Privada Boliviana - A Reflection on My Journey to Blue Ocean (Spanish Version)

      W. Chan Kim, Renee Mauborgne, Manuel Olave, Michael Olenick
      Case INSEAD-6460
      Strategy
      La Universidad Privada Boliviana (UPB), fue fundada en 1993. No mucho después, a finales de la década de los 90, estallaron disturbios civiles con cocaleros luchando contra la policía en las calles fuera del campus, estudiantes y profesores huyeron, el presidente se retiró y la UPB se declaró insolvente funcionalmente. Manuel Olave fue contratado como rector (presidente) en 1999 para salvar la escuela de las dificultades. Olave se dio cuenta de q...

      Starting at €8.20

      See details

    3. Digital Transformation in Latin America: A Leapfrogging Opportunity? (Portuguese Version)

      Monteiro, L. Felipe; Rozman, Gabriel; Carrick, Anne-Marie
      Case INSEAD-6358PT-PP
      Strategy
      The case presents the “leapfrogging” opportunities for Latin America brought by the digital revolution and innovation. It examines the region’s economic and commercial achievements made possible by the huge penetration of mobile vs fixed broadband. In addition, digital transformation is helping to address social issues such as financial exclusion, unemployment and healthcare. Also, by improving transparency in the system, digital has the potentia...

      Starting at €8.20

      See details

    4. Carvajal: De soldados a diplomáticos, de gestión familiar a gestión profesional

      Bennedsen, Morten; Guzman, Alexander; Henry, Brian; Trujillo, Maria Andrea; Wiwattanakantang, Yupana
      Case INSEAD-6284SP
      Corporate Governance
      Carvajal traza los 110 años de historia de una de las empresas familiares más antiguas de Colombia, desde una pequeña imprenta hasta uno de los mayores conglomerados de productos de papel de América Latina. Fundada en 1904 por Manuel Carvajal, educador colombiano y antiguo político, la empresa ha contribuido desde entonces al desarrollo económico e intelectual de Colombia. Por los años 50 Carvajal era la impresora principal y la casa editorial en...

      Starting at €8.20

      See details

    5. Servientrega: Fundadores en Competencia

      Bennedsen, Morten; Guzman, Alexander; Henry, Brian; Trujillo, Maria Andrea; Wiwattanakantang, Yupana
      Case INSEAD-6287SP
      Corporate Governance, Strategy
      Servientrega, uno de los mayores proveedores de servicios logísticos en Colombia, comenzó como un servicio de mensajería unipersonal en las calles de Bogotá en 1982. Jesús Guerrero, un emprendedor mensajero, estableció su propio servicio de entrega a la edad de 18 años. Más clientes de los que podía manejar, persuadió a su hermana Luz Mary para que se uniera a la compañía e invertiría sus ahorros a cambio de la mitad de las acciones. En poco tiem...

      Starting at €8.20

      See details

    6. La campaña "Push Snowboarding" de Nokia N8

      Dubois, David; Kaur Mastak, Pal
      Case INSEAD-6117SP
      Marketing
      El caso ilustra una innovadora campaña de marketing integrada por Nokia para promover su nuevo teléfono, el N8. A principios de enero de 2010, Stuart Wells, Integrated Global Campaign Lead en Nokia, inició y supervisó la ejecución de una ambiciosa campaña de marketing integrado. El caso sigue el proceso de toma de decisiones paso a paso, con especial atención a la utilización de canales digitales en la estrategia de lanzamiento y medición de medi...

      Starting at €8.20

      See details

    7. Ricardo Semler: A Revolutionary Model of Leadership (Portuguese Version)

      Betania, Tanure; Maddux, William; Swaab, Roderick; Williams, Elin
      Case INSEAD-5982PT-PP
      Leadership and People Management
      The case follows the story of Brazilian business leader, Ricardo Semler, who took over the family marine pump business, Semco, the multi-national, multi-sector success. To do this, Ricardo Semler radically changed his own leadership style by relinquishing control and working less hard, and subsequently transformed culture into Semco through a radical process of workplace democratization. Finally, he successfully applied the same leadership princi...

      Starting at €8.20

      See details

    8. Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category - Teaching note (Portuguese Version)

      Yakov, Bart; Seabra de Sousa, Raquel; Chandon, Pierre; Sweldens, Steven
      Teaching Note INSEAD-5685TNPT-PP
      Marketing
      Teaching note for the case 5685

      Starting at €0.00

      See details

    9. Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category (Portuguese Version)

      Yakov, Bart; Seabra de Sousa, Raquel; Chandon, Pierre; Sweldens, Steven
      Case INSEAD-5685PT-PP
      Marketing
      Renova, a Portuguese toilet paper manufacturer, struggles to survive in a stagnant and widespread market dominated by international giants and private brands. With a view to growing and remaining independent, CEO Paulo Pereira da Silva considers three options 1) private label production, 2) new functional innovations and 3) the launch of black toilet paper. What should he do? And how should the chosen strategy be implemented? Exploring the challe...

      Starting at €8.20

      See details

    10. Ford Fiesta Movement: Using Social Media and Viral Marketing to Launch Ford's Global Car in the United States (Portuguese)

      Andrew T., Stephen
      Case INSEAD-5664PT-PP
      Marketing
      The Ford Fiesta Movement was a social media campaign run by Ford in the U.S. during 2009 to generate buzz for the upcoming launch of the 2011 Fiesta sub-compact car. This case examines the campaign's performance and asks what marketers should do thereafter to convert interested consumers into buyers.

      Starting at €8.20

      See details

    Items 1-10 of 63

    Page
    per page
    Set Ascending Direction
    Shop By
    Logo of INSEAD (France)
    1. Publication year 2008 - 2023 Remove This Item
    2. Source INSEAD (France) Remove This Item
    Clear All
    Filters
    Type of Document
    1. Case 54 items
    2. Teaching Note 9 items
    Document Areas
    1. Accounting and Control 7 items
    2. Corporate Governance 3 items
    3. Entrepreneurship 5 items
    4. Leadership and People Management 11 items
    5. Marketing 17 items
    6. Service and Operations Management 1 item
    7. Strategy 17 items
    Publication year
    Page Number
    Language
    1. English 7 items
    2. Spanish 33 items
    3. Portuguese 23 items
    Source
    1. AESE (Portugal) 29 items
    2. Darden University of Virginia (USA) 2951 items
    3. ESE (Chile) 36 items
    4. Harvard Deusto Business Review (España) 20 items
    5. HBSP (USA) 13718 items
    6. IAE (Argentina) 21 items
    7. IEEM (Uruguay) 1 item
    8. IESE (España) 4146 items
    9. INALDE (Colombia) 16 items
    10. INCAE (Costa Rica - Nicaragua) 188 items
    11. INSEAD (France) 63 items
    12. IPADE (México) 78 items
    13. Ivey Business School (Canada) 6720 items
    14. PAD - Universidad de Piura (Perú) 5 items
    15. San Telmo (España) 747 items
    16. Stanford Graduate School of Business (USA) 720 items
    17. Timoney Leadership Institute (Ireland) 2 items
    18. UAP (Philippines) 6 items
    Authors
    1. Ackenhusen, Mary 2 items
    2. Ackenhusen,Mary 1 item
    3. Almeida-Costa, Luis 4 items
    4. Andrew T., Stephen 1 item
    5. Angelmar, Reinhard 5 items
    6. Azalbert, Thierry 1 item
    7. Barsoux, Jean-Louis 2 items
    8. Battilana, Julie 2 items
    9. Bennedsen, Morten 3 items
    10. Betania, Tanure 2 items
    11. Blondel, Christine 1 item
    12. Canivet, François 3 items
    13. Carmon, Ziv 1 item
    14. Carrick, Anne-Marie 4 items
    15. Chandon, Pierre 8 items
    16. Churchill, Neil 2 items
    17. Conti, Claudio 1 item
    18. Crawford, Robert 1 item
    19. D'Aunno, Thomas 2 items
    20. Dixson, Hugh 1 item
    21. Dubois, David 2 items
    22. Duke, Lisa 1 item
    23. Falcao Horacio 2 items
    24. Falcao, Horacio 2 items
    25. Garcia Benavente, Jose Miguel 1 item
    26. Gilmartin, Mattia J. 2 items
    27. Godart, Frederic 1 item
    28. Grover Heather 2 items
    29. Guzman, Alexander 3 items
    30. Heely, Laura 1 item
    31. Henry, Brian 4 items
    32. Hughes, Kathryn 2 items
    33. Hunter, M. 3 items
    34. Jain Kriti 2 items
    35. Jarrett, Michael 1 item
    36. Kaur Mastak, Pal 1 item
    37. Kim, W. Chan 2 items
    38. Larréché, J. C. 2 items
    39. Laurence, Capron 1 item
    40. Lovelock, C. H. 2 items
    41. Maddux, William 2 items
    42. Mauborgne, R. 2 items
    43. Monteiro, L. Felipe 6 items
    44. Munk, Wolfgang 1 item
    45. Muzyka, Daniel 2 items
    46. Nir, Brueller 1 item
    47. Noah Askin, Gianpiero Petriglieri, Joanna Lockard 1 item
    48. Pacheco Guimaraes, Pedro 3 items
    49. Piche, M. 1 item
    50. Pinson, Christian 1 item
    51. Quy, Huy 1 item
    52. Rowell, Nicholas 1 item
    53. Rozman, Gabriel 2 items
    54. Seabra de Sousa, Raquel 4 items
    55. Smith, Craig M. 1 item
    56. Story, Jonathan 3 items
    57. Sumantra, Ghoshal 1 item
    58. Swaab, Roderick 2 items
    59. Sweldens, Steven 4 items
    60. Téboul, James 3 items
    61. Trujillo, Maria Andrea 3 items
    62. Ulaga, Wolfgang 1 item
    63. Van der Heyden, Ludo 3 items
    64. W. Chan Kim, Renee Mauborgne, Manuel Olave, Michael Olenick 1 item
    65. Watson, Noshua 3 items
    66. Wertenbroch, Klaus 1 item
    67. Williams, Elin 2 items
    68. Wiwattanakantang, Yupana 3 items
    69. Yakov, Bart 4 items
    Geographic areas
    • Geografic Areas 8 items
      • America 4 items
        • Latin America and the Caribbean 4 items
          • South America 4 items
      • Europe 4 items
        • Western Europe 1 item
          • France 1 item