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IESE Insight. Issue 15. Fourth Quarter 2012
IESE InsightMagazine REV-36-EAccounting and Control, Business Ethics and Corporate Social Responsibility, Economics, Entrepreneurship, Finance, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, StrategyClaus Rerup (Richard Ivey School of Business) presents a framework for companies to improve their capability to pick up on signals that impending crises give off before they happen. The corporate communications consultant Alfonso González-Herrero looks at the key issues that companies must address, with forecasting and planning, in order to safeguard their reputations. IESE's José R. Pin provides a guide to help managers lead and communicate, so ...Starting at €22.00
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Gestionando el entorno social: el proyecto Sedapal Lote 7 de Graña y Montero (GYM)
Costa, Karol; Lambruschini Nicoletta; Miranda, Gino; Fontana, AlejandroCase PAD-DG-C-684Business Ethics and Corporate Social ResponsibilityLa empresa debe desarrollar un proyecto de agua y alcantarillado en una zona marginal de la ciudad de Lima (Perú). El contexto social es complejo por la presencia de diversos grupos delincuentes que extorsionan a las empresas que operan en la localidad. El caso recoge un modelo de cómo enfrentar con éxito este tipo de amenazas sociales. El proyecto se concluyó dentro del presupuesto previsto y en el plazo establecido.Starting at €8.20
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Banking on Sustainability (Spanish version)
Kanter, Rosabeth Moss; Reisen de Pinho, RicardoCase HBS-311S04Business Ethics and Corporate Social ResponsibilityABN AMRO REAL made corporate social responsibility central to its brand, adding to customer focus and reflecting its values. Leaders developed the Bank of Value theme and implemented it through activities such as microfinance in poor communities, environmentally oriented lending products, socio-environmental screening of customers and suppliers, employee diversity, and reduction of waste and recycling. Now the fourth largest private bank in Brazi...Starting at €8.20
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The Business of Pain: Johnson & Johnson and the Promise of Opioids (B)
Snowberg, Erik; Fetter, Trevor; Schulman, Amy W.Case HBS-720423-EBusiness Ethics and Corporate Social ResponsibilityThis case is designed to provide an engrossing overview of stakeholder capitalism through a vigorous discussion of the conflicts that can arise when trying to serve multiple stakeholders. In 2007, Johnson & Johnson's (J&J) subsidiary Janssen has to decide whether or not to launch a new opioid painkiller-the first such launch in 25 years-amidst growing concerns about opioid abuse in the U.S. The (A) case starts with the history of human interactio...Starting at €5.74
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Automating Morality: Ethics for Intelligent Machines
Badaracco, Joseph L., Jr.; Quinn, TomCase HBS-324007-EBusiness Ethics and Corporate Social ResponsibilityAs autonomy became a more significant part of modern life - most notably in autonomous vehicles (AVs), such as Teslas - ethical debates about whether and how to impart ethics to machines heated up. Utilitarians pointed out that autonomous vehicles crashed much less often than human-driven cars, making their adoption a net positive in terms of lives saved; deontologists worried about the implications of programming a car to swerve to kill its pass...Starting at €8.20
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Learning to Navigate the Rough Seas of Ethics
Kusyk, SophiaArticle ART-1788-EBusiness Ethics and Corporate Social ResponsibilityIs our reasoning sound when we justify using sweatshops in Asian countries, paying bribes to secure contracts, and tolerating social and environmental degradation based on the argument that everyone else is doing it, and if we dont, a competitor will? Doing business across borders presents a minefield of ethical dilemmas that many managers are ill-equipped to deal with. This article tackles three main myths surrounding cross-cultural management:...Starting at €8.20
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IESE Insight. Número 13. Segundo trimestre 2012
IESE InsightMagazine REV-31Business Ethics and Corporate Social Responsibility, Corporate Governance, Leadership and People Management, StrategyLa credibilidad de la empresa y otras instituciones está en mínimos históricos. Ante esta realidad, el dossier del número 13 de la revista IESE Insight plantea la necesidad de un golpe de timón humanista como el mejor camino para que los negocios vuelvan a funcionar. Los profesores del IESE Rafael Andreu y Josep Maria Rosanas repasan los planteamientos que nos han llevado hasta aquí y proponen siete pilares para situar de nuevo los valore...Starting at €22.00
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Asociación Peruana de Avicultura (APA): el cambio de paradigma
Fontana, AlejandroCase PAD-DG-C-646Business Ethics and Corporate Social ResponsibilityAl ser consciente del impacto en la calidad de la alimentación de la población, la asociación peruana de empresas avícolas cambia su estrategia de acción. Al enfocarse en diminuir su principal sobrecosto, descubre que esto no lo podrá alcanzar mientras no actúe coordinadamente con la oficina de la administración pública encargada del control sanitario. El trabajo gremial y esta cooperación con la administración pública permiten mejorar la product...Starting at €8.20
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Donde fueres haz negocios con ética
Kusyk, SophiaArticle ART-1788Business Ethics and Corporate Social Responsibility¿Es justificable subcontratar fábricas asiáticas que explotan a sus trabajadores, pagar sobornos para lograr contratos o tolerar la degradación social y medioambiental con el argumento de que todo el mundo lo hace y si no lo hacemos nosotros, lo hará un competidor? Hacer negocios en otros países plantea un sinfín de dilemas éticos que muchos directivos no están preparados para afrontar. Este artículo aborda tres grandes mitos que envuelven la ges...Starting at €8.20
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IESE Insight. Issue 13. Second Quarter 2012
IESE InsightMagazine REV-31-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, Leadership and People Management, StrategyIESE's Rafael Andreu and Josep M. Rosanas make seven key recommendations to move us toward a more humanistic model of management. Claudia Peus (TUM School of Management, Technische Universität München) looks at some humanistic leadership principles underpinning successful organizations, and offers guidelines for managers on the factors that are hugely important for managing organizational change initiatives effectively. Michael Pirson (Fordham Un...Starting at €22.00