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Ivey Business School (Canada)
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Royal FloraHolland: The Dutch Floriculture Supply Chain
P. Fraser Johnson; Ken MarkCase IVEY-9B16D015-EService and Operations Management, StrategyIn January 2016, the program director of Royal FloraHolland and a supply chain consultant met to develop a supply chain strategy that would allow Royal FloraHolland to adapt to the changing competitive environment that jeopardized its business model. Royal FloraHolland was the largest floriculture auction organization in the world, selling more than 30 million flowers and plants daily. Located in the Netherlands, Royal FloraHolland was a co-opera...Starting at €8.20
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Rebranding DSM: Creating Sustainable Shared Value
Steve Muylle; Niraj DawarCase IVEY-9B15A039-EMarketing, StrategyDSM, a global life sciences, business-to-business company, is in the midst of a massive multi-year corporate rebranding exercise to incorporate the concept of creating sustainable shared value. With few precedents in this industry, the company must develop its own processes and implementation. Students are challenged to define the next steps in the rebranding, including the promotion of DSM’s sustainability positioning as its key differentiator....Starting at €8.20
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Philips NV: Dealing with a Global Financial Crisis
Christopher Williams; Ramasastry ChandrasekharCase IVEY-9B13M011-EStrategyPhilips NV, a multinational organization based in the Netherlands, is facing strategic dilemmas. The company has been in the middle of a transformation involving a shift in focus from lighting and health care products towards consumer products and services when a financial meltdown, triggered by a crisis in the U.S. housing market, leads to a credit crunch in financial markets. Countries that have traditionally sustained the demand for Philips me...Starting at €8.20
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Scholtes Waterservices
Vanessa M. Strike; Lisa BarendseCase IVEY-9B12M067-EEntrepreneurship, StrategyHIGHLY COMMENDED CASE - Family Business Runner-up, 2012 European Foundation for Management Development (EFMD) Case Writing Competition. Scholtes Waterservices was a second-generation family firm in the Netherlands that specialized in installing and selling water pipes, primarily for the horticultural industry. In 2008, Rijk Scholtes Jr. and his brother, Ben, took over management of the firm from their father and gradually assumed ownership throug...Starting at €8.20
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SACD
Simon ParkerCase IVEY-9B11M027-EEntrepreneurship, StrategyGiel Bessels is one of the three founders of a Dutch classical music record label called PentaTone Music BV, which releases all of its recordings on a high-resolution audio format called Super Audio Compact Disc (SACD). Now a decade old, PentaTone has survived the commercial failure of SACD’s launch in 1999 and the adverse market characterized by a continually shrinking demand for classical music recordings. However, the founders wish to build th...Starting at €8.20
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Fairphone: Dialing Up Strategy in Smartphones
Malay Krishna, Hardik BudhirajaCase IVEY-W32379-EStrategyThe mission of Fairphone, an Amsterdam, Netherlands-based social enterprise company, was to design, produce, and sell smartphones that had a more positive impact on the environment and society. Fairphone was rated as the most sustainable smartphone in 2021 and was considered as a champion for the circular economy in the smartphone industry. Since 2018, Fairphone had been headed by Eva Gouwens. Under Gouwens’s leadership, Fairphone had more than d...Starting at €8.20
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Philips: From Products to Platforms
Darren Meister, Ramasastry ChandrasekharCase IVEY-W25545-EInformation Technologies, StrategyIn March 2020, the chief innovation and strategy officer (CISO) of Amsterdam-based Koninklijke Philips NV (Philips), a global leader in health technology, was surveying the distance that Philips had traversed in its transition from products to platforms.Starting at €8.20
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The Access to Medicine Index (A): Engaging Stakeholders and Attracting Funding
Afshin Mehrpouya; Diane-Laure Arjalies; Ken MarkCase IVEY-9B17M010-EStrategyThe founder of the Access to Medicine Foundation, based in the Netherlands, had a goal to research and publish a biannual, global survey of pharmaceutical companies and their rankings, in terms of their effects in providing needed medicines to people in developing countries. When the first two iterations of the Access to Medicine Index (ATMI) were published in 2008 and 2010 (see case A), the most prominent challenges were engaging stakeholders—go...Starting at €8.20
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Desi Hangover: Circular Transition of a Conscious Fashion Brand - Teaching Note
Servjaeta VermaTeaching Note IVEY-W27250-EEntrepreneurship, StrategyTeaching note for product W27249.Starting at €0.00
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Tony’s Chocolonely: Taking On “Big Cocoa” and West African Child Slavery in the Supply Chain
Ram SubramanianCase IVEY-W27672-EMarketing, StrategyOn February 16, 2021, Slave Free Chocolate removed Tony’s Chocolonely (Tony’s), a chocolate company based in Amsterdam, the Netherlands, from its “Ethical Chocolate Companies” list due to Tony’s association with Barry Callebaut, a cocoa processor associated with child slavery in West Africa. Tony’s, a B Corp-certified company whose founding mission was to eradicate child slavery from the cocoa supply chain, had to address its public removal from ...Starting at €8.20