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IESE (España)
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Sky Airline: Business Model Transformation and Future Challenges
Tarzijan, Jorge; Koliatic, Matko; Ricart, Joan EnricCase SM-1682-EDecision Analysis, Innovation and Change, Leadership and People Management, Service and Operations Management, StrategySky Airline (Sky or the Company) had a traditional Full Service Carrier (FSC) business model (BM), under which the Company was struggling financially, mainly because it was competing with a more efficient airline: LATAM, the leader in the aviation industry in South America. To differentiate from competition and take advantage of value migration in the industry, Sky transformed its FSC model into a low cost carrier model (LCC). The transformation ...Starting at €8.20
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El juego de damas
Chinchilla, Nuria; Díaz, RubénCase FH-335Leadership and People ManagementLa situación descrita presenta a tres amigos recién licenciados de empresariales, que entran a trabajar en el departamento de análisis financiero de un importante banco privado. En este departamento había problemas de productividad que tenían muy preocupado a su director. Los tres amigos se destacan por su elevado rendimiento, lo cual provoca cierta preocupación en el resto de los analistas. Pablo y sus amigos deciden disminuir su ritmo de trabaj...Starting at €8.20