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Darden University of Virginia (USA)
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Trader Joe's: Navigating the Changing Seas of an Evolving Industry
Harris, Jared D.; Brooks, Carson; Tongate, JuliaCase DARDEN-S-0412-EStrategyTrader Joe’s, a specialized grocery retailer, occupies a successful niche market segment of selling highly valued, unique, and often quirky private-label-branded goods. Store locations, size, and in-store atmosphere contribute to a sense of distinctiveness and have created a devoted customer base. Nevertheless, Trader Joe’s faced increased competitive pressures from other competing retailers who have increasingly pushed into its competitive set. ...Starting at €8.20
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Streaming the Future: Netflix's Global Expansion
Harris, Jared D.; Kim, K. Dennie; Vasquez, RenzoCase DARDEN-S-0345-EStrategyThis case is set in the rapidly changing and technologically emerging industry of on-demand streaming video, which offers Netflix a number of strategic choices. For instance, strategies can involve choices about hosting infrastructure, consumer pricing, and other issues related to a streaming service’s business model. In order to achieve global competitiveness, however, some of these choices also involve internationalization. In which foreign mar...Starting at €8.20
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Nintendo and the Future of Video Gaming
Harris, Jared D.; Lenox, Michael; Harrison, Katharine; Reiss, Mathew; Goldberg, RebeccaCase DARDEN-S-0341-EStrategyThis case presents the evolution of Nintendo’s gaming technology and discusses the history of the video gaming sector over eight generations of releases. It illustrates how industry dynamics shift over time and how different phases of the competitive life cycle place different demands upon those firms that are all vying for the top position. The case provides history and context for students to discuss an age-old question: How do firms sustain a ...Starting at €8.20
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Tata Motors Limited: Ratan's Next Step
Biladeau, Andrew; Yemen, Gerry; Lenox, Michael; Harris, Jared D.Case DARDEN-S-0184-EStrategySuitable for MBA, EMBA, and executive education programs, this case uses Tata Motors' move to acquire Jaguar Land Rover (JLR) from Ford to analyze a growth-through-acquisition strategy. It offers a discussion about the firm’s overall strategy to acquire instead of growing organically. The case begins when Ratan Tata, chairman of Tata Motors, unveils the world’s cheapest car—the Nano. He had challenged the people around him to design and produce...Starting at €8.20
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Peloton's Pandemic Momentum
Harris, Jared D.Case DARDEN-S-0346-EStrategyPeloton, a manufacturer of exercise equipment and a platform for interactive fitness, combined elegant hardware, top-notch fitness classes led by world-class athletes, the largest network of subscribers in the industry, and user-to-user social connectivity that provided a more engaging experience than the usual at-home workout. But it operated in an increasingly competitive industry: boutique fitness operations, connected fitness platforms and tr...Starting at €8.20
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Peloton's Post-Pandemic Predicament
Harris, Jared D.; Tongate, JuliaCase DARDEN-S-0413-EStrategyPeloton, a manufacturer of exercise equipment and a platform for interactive fitness, combined elegant hardware, top-notch fitness classes led by world-class athletes, the largest network of subscribers in the industry, and user-to-user social connectivity that provided a more engaging experience than the usual at-home workout. The COVID-19 pandemic brought unprecedented demand for Peloton’s products, but decreased post-quarantine demand and a se...Starting at €8.20
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WillowTree: Project Driven with a Product Mindset (A) and (B) - Teaching note
Nelson, Ryan; Wright, RyanTeaching Note DARDEN-S-0338TN-EStrategyWillowTree began as a small digital products company in 2007. By 2020, it had more than 500 full-time team members operating out of offices in four locations, and it had launched hundreds of digital products, including mobile apps, websites, voice assistants, and TV experiences. But also in 2020, WillowTree was facing the most significant challenge in its 12 years of corporate existence-a global pandemic. By analyzing how WillowTree blends proje...Starting at €0.00
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Streaming the Future: Netflix's Global Expansion
Harris, Jared D.; Kim, K. Dennie; Vasquez, RenzoCase DARDEN-S-0345StrategyThis case is set in the rapidly changing and technologically emerging industry of on-demand streaming video, which offers Netflix a number of strategic choices. For instance, strategies can involve choices about hosting infrastructure, consumer pricing, and other issues related to a streaming service’s business model. In order to achieve global competitiveness, however, some of these choices also involve internationalization. In which foreign mar...Starting at €8.20
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Nintendo and the Future of Video Gaming
Harris, Jared D.; Lenox, Michael; Harrison, Katharine; Reiss, Mathew; Goldberg, RebeccaCase DARDEN-S-0341StrategyThis case presents the evolution of Nintendo’s gaming technology and discusses the history of the video gaming sector over eight generations of releases. It illustrates how industry dynamics shift over time and how different phases of the competitive life cycle place different demands upon those firms that are all vying for the top position. The case provides history and context for students to discuss an age-old question: How do firms sustain a ...Starting at €8.20
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Marriott International: Hospitality’s Uncertain Future - Teaching note
Harris, Jared D.; Buntrock, LeAnneTeaching Note DARDEN-S-0396TNStrategyStarting at €0.00