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HBSP (USA)
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TikTok: The Algorithm Will See You Now
Ghosh, Shikhar; Bagai, ShwetaCase HBS-824125-EEntrepreneurshipStarting at €8.20
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Basecamp: Pricing (Spanish version)
Cespedes, Frank V.; Fitzsimmons, RobbCase HBS-823S10EntrepreneurshipThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). A data analyst at Basecamp is evaluating the results of pricing research and its potential implications for the venture's latest version of its project management software product.Starting at €8.20
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Stop Sabotaging Your Ability to Innovate
Bouquet, Cyril; Barsoux, Jean-Louis; Wade, MichaelArticle HBS-R2106L-EEntrepreneurshipInnovators can be their own worst enemies, derailed by personal traits, such as confidence and optimism, that are essential to creativity but can be toxic when taken to an extreme, and by emotions such as fear, doubt, regret, and frustration, which are typical when trying something new but can too easily stall or destroy entrepreneurial efforts. And although practical advice abounds on how to innovate, in-depth guidance on conquering these mental...Starting at €8.20
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It's My Turn (HBR Case Study and Commentary)
Sharpe, Jim; Weber, JamesArticle HBS-R1310K-EEntrepreneurshipSusie Gordon and Antonio Barile, a married couple, own a manufacturing company together. When their first child was born, they agreed that Susie would stay home with the kids while Antonio ran the business, and then, after a few years, they would swap roles. Now Susie is itching to get back to work, but Antonio is reluctant to step out of the CEO's job and return home. Does he have to honor their original deal--and what will happen if he doesn't?...Starting at €8.20
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Enigmo
Kominers, Scott Duke; Sato, Nobuo; Kanno, AkikoCase HBS-821097-EEntrepreneurshipStarting at €8.20
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NextView Ventures, Teaching Note
Tango, JoTeaching Note HBS-821078-EEntrepreneurshipTeaching note for case 821031.Starting at €0.00
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Soofa: Displaying the Right Path?, Teaching Plan
Bussgang, Jeffrey J.; Klopfenstein, AmyTeaching Note HBS-821055-EEntrepreneurshipDisplaying the Right Path?" HBS 820-098. The case explores the tension between two different financing and expansion plans for a startup, and explores issues related to business model pivots and industry transitions. An added layer of tension exists between the CEO, a first-time female founder, and an experienced male media executive, providing a dilemma of whether the CEO should follow her own instincts or defer to the expertise of others and p...Starting at €0.00
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Guild Education: Unlocking Opportunity for America's Workforce
Sahlman, William A.; Smith, Michael D.; Tempest Keller, Nicole; Thapar, AlpanaCase HBS-821050-EEntrepreneurshipFounded in 2015, Guild Education is an education marketplace that connects employers and universities to provide employees with 'education as a benefit.' The Denver-based company is transforming traditional tuition assistance programs by facilitating direct payment by the employer to the academic institution and by supporting students with coaching and advising. By October 2020, Guild had gained market traction and demonstrated impressive results...Starting at €8.20
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Bonnier: Digitalizing the Media Business (Portuguese version)
Applegate, Lynda M.; Nylen, Daniel; Holmstrom, Jonny; Lyytinen, KalleCase HBS-824P02EntrepreneurshipThe case follows leading Scandinavian media company Bonnier as it establishes a designated R&D division for the first time. The case, in particular, focuses on its first flagship project, called Mag+, in which it creates a digital platform for publishing digital magazines on the iPad. The case is intended, in part, as an introduction to the challenges media companies face due to the disruptive effects of digitalization, where traditional products...Starting at €8.20
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Kevin O'Leary: Building a Brand in Shark-infested Waters
Satchu, Reza; Sanguineti, PatrickCase HBS-824095-EEntrepreneurshipFor more than fifteen years, successful Canadian entrepreneur and investor Kevin O'Leary had developed his brand into a global powerhouse. Since his first appearance on the Canadian television program Dragons' Den in 2006 and his meteoric rise to stardom through the hit show and cultural phenomenon Shark Tank, O'Leary had become synonymous with his penchant for telling the "cold hard truth," just as much as his investing savvy. A natural storytel...Starting at €8.20