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Darden University of Virginia (USA)
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The Bottom Line at CC's Gourmet Kitchen - Teaching Note
Fairchild, Gregory B.; Walker, TerranceTeaching Note DARDEN-ENT-0185TN-EEntrepreneurshipTeaching note for product ENT-0185Starting at €0.00
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New River Apparel: Trot or Gallop? - Teaching Note
Fairchild, Gregory B.; Rourke, BradTeaching Note DARDEN-ENT-0194TN-EEntrepreneurshipTeaching note for product ENT-0194Starting at €0.00
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Haynsworth’s Inc.: Should I Stay or Should I Go? - Teaching Note
Fairchild, Gregory B.; Rourke, BradTeaching Note DARDEN-ENT-0171TN-EEntrepreneurshipTeaching note for product ENT-0171Starting at €0.00
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Coalfields Coffee: Where to Go? - Teaching Note
Fairchild, Gregory B.; Rourke, BradTeaching Note DARDEN-ENT-0184TN-EEntrepreneurshipTeaching note for product ENT-0184Starting at €0.00
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Julia Madeline-Coho and Uptown Hound
Fairchild, Gregory B.Case DARDEN-ENT-0228-EEntrepreneurshipJulia Madeline-Coho has decided to start a business - Uptown Hound - that will entertain pets while their owners are away from their homes in the medium-sized mid-Atlantic city of Greenwood. Madeline-Coho’s dog Louis (or Lou, as she preferred to call him) was her motivation, along with a dinner guest, Tara Holmes, who she met in her family’s house. Holmes was a Darden School of Business graduate concerned about her dog, Winnie, being home alone a...Starting at €8.20
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A Bowl of Good: Defining the Partnership - Teaching Note
Fairchild, Gregory B.; Rourke, BradTeaching Note DARDEN-ENT-0183TN-EEntrepreneurshipTeaching note of product ENT-0183Starting at €0.00
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Taking the Plunge: New Luxury Ventures
Sarasvathy, Saras D.; Ali, N.Case DARDEN-ENT-0070-EEntrepreneurshipStudents at all levels explore the psychology of entrepreneurship and new product branding and marketing as a young IBM executive decides whether to become an entrepreneur. He must evaluate his business plan; seek advisors; and decide how much money it will take to get started. His product idea? On-the-go water for dogs. With market research complete and a team of advisors assembled, he must decide whether to take the plunge.Starting at €8.20
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The Affordable Loss Principle
Sarasvathy, Saras D.Technical Note DARDEN-ENT-0075-EEntrepreneurshipIdeal for a study of entrepreneurship as a phenomenon, this note explores the difference between causal models and effectuation. Whereas causal models focus on maximizing returns by selecting optimal strategies, effectuation begins with a determination of how much one is willing to lose and leveraging limited means in creative ways to generate new ends as well as new means. The effectuator then uses the very process of building the venture to bri...Starting at €8.20
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Jennifer Parks at PillarPoint Home Loans: Developing a New-Growth Initiative
Liedtka, Jeanne M.; Glinska, GosiaCase DARDEN-ENT-0102-EEntrepreneurshipJennifer Parks, a newly appointed business development officer at PillarPoint Home Loans, is given a mandate to identify and develop a new-growth initiative for her company, a small mortgage division of one of the largest U.S. credit card issuers. The company has more than 60 million accounts worldwide and a reputation as a leader in direct marketing and online services. After studying the industry, Parks identifies what she believes is a high-po...Starting at €8.20
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The Dime that Started a Movement: The History and Development of Credit Unions
Fairchild, Gregory B.; Smith, Robert N.Technical Note DARDEN-ENT-0103-EEntrepreneurshipThis note provides students a rich background on the history, evolution, and current challenges in the credit union industry, with a particular focus on community-development credit unions. The case mentions key exemplar community-development credit unions and makes limited predictions about the industry's future direction. The case can be used a companion to "Credit Where Credit is Due: The Latino Community Credit Union" (UVA-ENT-0104).Starting at €8.20