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HBSP (USA)
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A Brief History of the U.S. Tobacco Industry Controversy
Sucher, Sandra J.; McGee, Henry W.Case HBS-613044-EThis history of the U.S. tobacco controversy is a reading for a class on "The Insider," a film about whistleblowing in the U.S. tobacco industry, taught in the course, The Moral Leader.Starting at €8.20
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AMC Entertainment: Creating a Spectacular Moviegoing Experience (A), Teaching Plan
McGee, Henry W.; Sesia, AldoTeaching Note HBS-320031-EStrategyTeaching plan for case 319024.Starting at €0.00
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The Black List, Teaching Plan
McGee, Henry W.; McAra, SarahTeaching Note HBS-317087-EEntrepreneurshipTeaching plan supplement to 317027.Starting at €0.00
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Hulu: Redefining the Way People Experience TV, Teaching Plan
McGee, Henry W.; Snively, ChristineTeaching Note HBS-318074-ETeaching Plan for case 318002.Starting at €0.00
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Shonda Rhimes' ShondaLand
Elberse, Anita; McGee, Henry W.Case HBS-516026-EMarketingIn January 2015, superstar television creator Shonda Rhimes, whose production company ShondaLand dominates American television's most competitive and lucrative night with three shows in primetime on network ABC's Thursday night, is plotting the future. One challenge she faces is to, as she put it, "solve the problem of writing and producing serialized dramas for broadcast network television." What changes could she propose to ABC to make the crea...Starting at €8.20
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Comcast Corporation (A)
Gupta, Sunil; McGee, Henry W.; Oberholzer-Gee, Felix; Rodriguez, MargaretCase HBS-715457-EStrategyIn March 2015, the U.S. television industry received a major wake-up call. HBO, a premium cable channel with over 30 million subscribers, had announced it would begin offering a standalone streaming service. This new service would allow customers to bypass the cable companies and get direct access to HBO's programming online. The announcement was followed closely by Brian Roberts, chief executive of the Comcast Corporation. Comcast was America's ...Starting at €8.20
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The Black List
McGee, Henry W.; McAra, SarahCase HBS-317027-EEntrepreneurshipFranklin Leonard founded The Black List in 2005 as an innovative approach to identifying potential hit movie scripts via crowdsourcing. As the annual Black List proved to hold the scripts of some of Hollywood's most successful films, from "Slumdog Millionaire" to "Spotlight," it became widely respected and highly anticipated throughout the industry. In 2012, Leonard uses the momentum to bring The Black List online as a database where unproduced s...Starting at €8.20
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NBCUniversal Telemundo: Transforming Latino Television, Teaching Plan
McGee, Henry W.Teaching Note HBS-318073-ETeaching plan for case 318018.Starting at €0.00
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Magnus Resch: Transforming the Art Market Through Transparency
McGee, Henry W.; Mehta, SarahCase HBS-319002-EEntrepreneurshipEconomist and entrepreneur Magnus Resch was on a mission to make the art market more transparent. To that end, in 2014, he began building the Magnus app, which catalogued the price and transaction history of millions of works of art. Users could download the app, take a photo of any flat artwork, and the app would display that piece's price along with other pertinent information. Resch believed that such radical transparency would grow the small,...Starting at €8.20
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Magnus Resch: Transforming the Art Market Through Transparency, Teaching Note
McGee, Henry W.; Mehta, SarahTeaching Note HBS-320021-EEntrepreneurshipThis teaching note pairs with a case on economist and entrepreneur Magnus Resch, who is on a mission to make the art market more transparent. He has built the Magnus app, which catalogues the price and transaction history of millions of works of art. Users download the app, take a photo of any flat artwork, and the app returns that piece's price along with other pertinent information. Resch believes that such radical transparency will grow the sm...Starting at €0.00