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Stanford Graduate School of Business (USA)
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Birch Benders - Teaching note
Lattin, J; Saucedo, MTeaching Note SGSB-E633TN-EEntrepreneurshipThe Birch Benders case follows the story of Matt LaCasse and Lizzie Ackerman as they embark on a journey to make the world’s best pancake mix. Through their trials and tribulations, the readers learn of the nuances involved in crafting an immaculate pancake recipe and then developing a business around it through effective branding, packaging, and distribution strategies. They realize that to scale the company successfully, they must retool their ...Starting at €0.00
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Birch Benders
Lattin, J; Saucedo, MCase SGSB-E633-EEntrepreneurshipThe Birch Benders case follows the story of Matt LaCasse and Lizzie Ackerman as they embark on a journey to make the world’s best pancake mix. Through their trials and tribulations, the readers learn of the nuances involved in crafting an immaculate pancake recipe and then developing a business around it through effective branding, packaging, and distribution strategies. They realize that to scale the company successfully, they must retool their ...Starting at €8.20