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Stanford Graduate School of Business (USA)
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The "New" SFMoMA: Meaning More to More People
Goldberg, A; Ittelson, M; Melvin, SCase SGSB-SM258-EStrategyIn the spring of 2016, the San Francisco Museum of Modern Art, or SFMOMA, opened its doors for a series of celebrations following a three-year closure. The museum had much to rejoice: a $305 million renovation that included a spectacular new ten-story addition that almost tripled gallery space; the 100-year loan of the renowned 1,100-work Doris and Donald Fisher Collection of postwar and contemporary art; the success of the “Campaign for Art,” w...Starting at €8.20